[レポート] Advertising on Facebook and Instagram in Japan | Sensor Tower Press Release
This report takes a deep dive into Japan's top advertisers and categories for Q4 2023, providing an in-depth look at Japan's growing social media advertising landscape.
Introduction to Pathmatics
Sensor Tower's digital advertising analysis intelligence “Pathmatics” provides a huge amount of data in the US, UK, Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, New Zealand, Spain, as well as Facebook and Instagram data in Japan. can now be made public. With Pathmatics, you can compare creative across brands, see impression history and seasonal spending trends, and understand the top advertisers and categories in Japan.
Japanese advertisers prioritize Instagram over Facebook
Advertisers in Japan invested nearly $1 billion in total on Facebook and Instagram in the fourth quarter of 2023. The investment in Instagram was $613 million, which was 66% more than the investment in Facebook. The difference in investment amounts between these two social platforms remained consistent throughout the three months of Q4 2023.
Rakuten Group and Amazon lead the social media spending on Facebook and Instagram in Japan
Among all advertisers in Japan, the company that spent the most in the fourth quarter of 2023 was Rakuten Group ($31 million), and Amazon, which ranked second in total, spent the most on Facebook ($11 million). It was the top in Japan.
Rakuten Group makes huge investment in Instagram, focusing on travel and tourism
Rakuten Group invested a total of $31 million across both channels in the fourth quarter of 2023, with 70% of this spending going to Instagram, more than any other advertiser in the quarter. clearly prioritized Instagram.
Further information can be found on our website:
https://sensortower.com/ja/blog/facebook-and-instagram-advertising-in-japan-2024-JP
Introduction to Sensor Tower
Founded in San Francisco in 2013, Sensor Tower is a company that provides data and analysis environments for mobile apps and games. Trusted by global digital companies such as X (formerly Twitter), Unity, Tencent, and HBO, it is a digital analysis platform that provides store intelligence that helps you understand trends in the mobile market, and advertising intelligence that can be used to optimize your advertising strategy. We provide high-quality insights and advanced customer support for every aspect of mobile.
Sensor Tower won the Best Analytics/Data Tool award at the Pocket Gamer Mobile Games Awards 2022.
Our Japan office will be relocated to Nippori, Tokyo from the summer of 2023 to strengthen our business in Japan, and the number of partner companies is rapidly increasing. We are increasing the number of our staff and will continue to strengthen our customer support.
Sensor Tower Japan Office Representative
Shogo Yachi
Further information about Sensor Tower can be found on our website:
Updates on blogs and reports can be found on Sensor Tower Japan X (formerly Twitter):
