“2022 Japanese Advertising Expenses Internet Advertising Media Expenditure Detailed Analysis” ~CCI/D2C/Dentsu/Dentsu Digital/Septeni Holdings jointly conduct detailed analysis for 2022 and forecast analysis for 2023~: Topics in Mapion News

The five companies (CCI/D2C/Dentsu/Dentsu Digital/Septeni Holdings) that are driving the digital advertising field of the domestic Dentsu Group are based on the results of the “Japan Advertising Expenditures in 2022” survey announced by Dentsu on February 24, 2023. Among them, we analyzed the breakdown of Internet advertising media expenses by advertising type, transaction method, etc., and added forecasts for 2023. .