2025 Lunar New Year, what is the popular Japanese tourist destination in Asia? Trip.com announcement (February 1, 2025) –Exite News
Trip.com Group, which operates the world’s largest OTA “Trip.com”, announced the latest trend of travel in the New Year of 2025 on January 24.
Lunar New Year is the New Year in the lunar calendar.
In the Asian region, there are countries and regions where the Lunar New Year is a vacation, and more and more people travel to travel.
This time, I will introduce the trend data announced by Trip.com Group.
Related article:The Chinese consecutive holiday “Spring New Year” starts on the 28th, and the department store to visit Japan is activated
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- Popular areas rich in nature: Hokkaido, Kyushu, etc.
- Takamatsu’s increase rate is 262%, and interest in local cities gathers.
- Focusing on Fukuoka as an unexplored spots and a cruise travel call
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Popular areas rich in nature: Hokkaido, Kyushu, etc.
One of the 2025 New Year’s travel trends is local cities in Japan and rich nature.
For example, Sapporo, Hakodate, and Noboribetsu in Hokkaido are popular among travelers seeking snow scenery and hot springs, and are particularly attracting attention in China, Singapore and Thailand.
In addition, Kyushu such as Fukuoka, Yufuin, and Beppu is popular in Korea and Taiwan as a destination where you can enjoy gastronomy and hot springs.
In addition, mountain resorts such as Takayama and Lake Fuji Kawaguchi are attracting attention from Hong Kong and Thai travelers as a travel destination where you can experience seasonal landscapes and traditional charms.
Related article:[Inbound countermeasures in hot spring resorts]What is the reaction of foreigners to hot springs? Introducing 3 success cases
Takamatsu’s increase rate is 262%, and interest in local cities gathers.
The rate of interest in travelers compared to the previous year isTakamatsu in Kagawa Prefecture records 262%However, it turns out that it is growing.
In addition, the growth rate is high in the following cities.
- Takayama: 158%
- Kanazawa: 133%
- Hakodate: 133%
Attention to local cities, which can enjoy the diverse charm of each region that cannot be experienced in major cities such as Tokyo and Osaka, are increasing, and the number of inbound tourists visiting local cities is expected to increase.
Focusing on Fukuoka as an unexplored spots and a cruise travel call
In addition to the other Lunar New Year’s travel trends, the attention to Japan is increasing.
“Unexplored spots”, which were introduced as one of the trends, introduced Okinawa in Japan along with Egyptian Giza and the US Saint -Luis Obbbisupo.
In addition, there are many travelers who enjoy cruise trips during family trips during the Lunar New Year, but Fukuoka is listed as a popular port.
In addition, reservations for children’s Universal Studios Japan and Tokyo Disneyland, which are the standard travel destinations of family trips, are increasing.
Related article:[Latest in 2025]Sightseeing spots that are popular with foreigners in amusement parks and theme parks: Tokyo Disneyland 3rd and 1st place?
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Trip.com: Trip.com Group See 2025 Lunar New Year Travel Trend: ~ Popular Japanese Tourist Spots for Asian travelers-
2025 Thorough explanation of preparations for attracting inbound customers in spring and summer![Visiting Lab Trend LIVE! Vol.9]
We will hold the ninth installment of the “Live! While interviewing and gathering information as a visitor to Japan, it is a seminar that gives a summary of the information that “I want to understand only this.”
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→ Thorough explanation of preparations for attracting inbound customers in spring and summer![Visiting Lab Trend LIVE! Vol.9]
[Inbound information summary in January 2025]China Spring New Year, etc.
At MOV Co., Ltd., which operates a lab visiting Japan,Report that summarizes trends in the tourism industry and inbound[Inbound information summary]Is issued every month.
In this article,Mainly the latest inbound news in the second part of JanuaryWe will carefully select and deliver. Use this report to understand the latest information and marketing hints.
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→ Interrading in China, Entering China, and promoting department stores to Japan, etc.: Inbound information summary[January 2025]
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