A session in collaboration with the Japan Advertisers Association will be held at ad:tech tokyo on October 18th (Friday)! Discussion about the trust and transparency that the advertising industry should build, including the difference between fraudulent advertising and advertising fraud | Press release from ComExposium Japan Co., Ltd.
Comexposium Japan Co., Ltd. (Minato-ku, Tokyo, Representative Director and President: Yuko Furuichi), which plans and implements many international marketing conferences, will hold an event from Wednesday, October 16th to 18th, 2024. At “ad:tech tokyo” to be held at Tokyo Midtown & The Ritz-Carlton Tokyo on Friday (Friday), we will collaborate with the Japan Advertisers Association (JAA), a public interest incorporated association, to discuss issues that have become social issues in recent years. We would like to announce that we will be holding a special session on “fraudulent advertising” and “advertising fraud,” which is also an issue in the advertising industry.
A “visitor pass” (regular price 5,500 yen) is required to participate in the special session. The visitor pass allows you to attend the keynote speech and enter the exhibition hall.
Apply for a visitor pass ⇒https://register.adtech-tokyo.com/?act=Form&event_id=58
special session
JAA Collaboration Project / Fraudulent advertising and advertising fraud – Differences between the two and the trust and transparency that the advertising industry should build
Date and time: October 18th (Friday) 10:00~10:40
This session will discuss the issues of “fraudulent advertising” and “advertising fraud” that the advertising industry faces. Fraudulent advertising involves deceiving consumers by impersonating celebrities. On the other hand, advertising fraud is the act of fraudulently depriving advertisers of their advertising fees, and causes damage to advertisers through click falsification.
Recently, there have been an increasing number of cases in which these two completely different things are being confused, and the Japan Advertisers Association has asked us about where the root of the problem lies and what the industry should do together to improve transparency and reliability. (JAA) and Digital Advertising Quality Certification Agency (JICDAQ).
We will explore how to build a sustainable advertising ecosystem for the healthy development of the advertising industry.
Session details:https://adtech-tokyo.com/ja/program/session.html?num=Keynote-7_year2024
Speaker
Panasonic Connect Co., Ltd.
Director Executive Officer Senior Vice President CMO
Officer in charge of DEI, officer in charge of culture and mind reform promotion
Nihon Keizai Shimbun
Managing Executive Officer in charge of Media Business
Eichi Law Office
partner lawyer
Executive Director, Digital Advertising Quality Certification Organization, General Incorporated Association
Japan Advertisers Association Visiting Researcher
The Japan Advertisers Association (JAA) is a public interest incorporated association in which Japan’s leading advertising companies and organizations work together to contribute to the healthy development of advertising activities.
ad:tech tokyo 2024 event overview
Date: October 16th (Wednesday) to 18th (Friday), 2024
*Only a workshop will be held on Wednesday the 16th. The exhibition hall and various sessions will be held from the 17th (Thursday)
Venue: Tokyo Midtown & The Ritz-Carlton Tokyo and archive distribution at a later date
Visitors: Approximately 15,000 people (including visitors and archive distribution)
Official website:https://adtech-tokyo.com/ja/
About Comexposium
Comexposium produces over 170 B2C/B2B events worldwide. It covers various fields such as food, agriculture, fashion, construction, and high technology, and has recorded more than 3 million visitors from 30 countries around the world. Comexposium Japan launched “ad:tech” for the first time in Japan in 2009 and has been operating as “ad:tech Tokyo” for 16 years. In addition, we also held the “iMedia Brand Summit,” a pioneer of overnight marketing conferences in Japan. We provide a place where Japanese marketers can obtain the knowledge, information, and networks they need to compete on the global stage.
Website:https://www.comexposium.com/
