ADK Marketing Solutions (hereafter, ADK MS) will start an advertising effectiveness analysis service using “Ads Data Hub (hereafter, ADH)”, a data clean room
provided by Google.
* An environment provided by a platform provider for integrating and analyzing data while taking privacy into consideration.
ADK MS has provided “Owned Data Management (ODM)” and built an environment for data utilization centered on 1st Party Data. As part of strengthening ODM, it was decided to develop an analysis service using ADH.
The service to be launched this time realizes targeting and advertisement analysis from a new angle while paying attention to data privacy. We will refine the verification and improvement of the results of measures and support the speeding up of the marketing PDCA cycle.
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