Advertisement award “Gerety Awards” judged from the perspective of women LIFULL and other awards from Japan | AdverTimes by Sendenkaigi

The award-winning works of the 4th “Gerety Awards”, which selects excellent advertisements from around the world from the perspective of women, were announced on September 6th. Of the 314 works selected for the shortlist in July, 5 Grand Prix works (1 work won 2 Grand Prix awards), 34 Gold Prizes, 58 Silver Prizes, and 77 Bronze Prizes were selected.

【reference】Advertisement award “Gerety Awards” judging from the perspective of women announced Japanese judges

The Grand Prix was awarded to Bodyform/Libresse’s “#PainStories”, VICE Media’s “Unfiltered History Tour”, Channel 4’s “Super. Human.” for the Tokyo 2020 Paralympics, and Whirlpool’s “Plasticoff.” “Unfiltered History Tour” won Grand Prix in two categories: Communication and Experience.

From Japan, LIFULL’s “ECOLATE” won a silver prize, and Nagasaki Shimbun’s “13865 black dots and 2 red dots” won a bronze prize.

“ECOLATE” is a project by LIFULL to make chocolate from waste cacao.

“13865 black dots and 2 red dots” by Nagasaki Shimbun. In the 30-column advertisement published in the Nagasaki Shimbun on August 9, 2021, the black round dots indicate the number of nuclear weapons in the world (at that time).

The Gerety Awards will start in 2019. All the judges are women, but all advertisements are eligible, not just advertisements made for women. The aim is to create advertising standards that are in line with market conditions, and to redefine the standards of advertising that have been required in the past.