(source:Airbnb Japan Co., Ltd.)
AirbnbWas announced the rankings of travel destinations that guests around the world are paying attention to 2025 and their destinations selected by residents in Japan. In 2024, large -scale cultural events such as Taylor Swift’s ERAS tour and the Olympics led to travel demand, but it is expected that “experience -type travel” will continue to capture travelers in 2025. AIRBNB data revealed that the number of searches for popular travel destinations has increased according to the time of the main events.
(source:Airbnb Japan Co., Ltd.)
One of the most popular travel destinations worldwide is a city where history and culture live. For example, Palermo in Italy is rich in baroque architecture and historical landmarks as the capital of Sicily, and has many cultural attractions. Seville in Spain is also known for its tapas culture and international festivals, and the number of searches in the 2025 Holy Week has increased rapidly. Japanese Kyoto is also attracting traditional culture, and has continued to be popular as a destination for family trips. In addition, Thai Hoahin is supported by a couple as a beach resort, providing a calm and relaxing atmosphere. Vancouver in Canada is a rich city and is highly evaluated in terms of enjoying culture and landscapes.
(source:Airbnb Japan Co., Ltd.)
Looking at Japan, cities such as Tokyo, Osaka, and Nara are ranked high in the destination where residents in Japan are attracting attention as a travel destination in 2025. In addition to this, the rich natural areas such as Miyakojima and Sapporo are also popular, and are ranked overseas such as Rome and Cairns. Travel demand in Japan has increased, and there is a tendency to rediscover new charms.
(source:Airbnb Japan Co., Ltd.)
Outside of Japan, Mexico’s Puerto Escondedido has attracted attention as a beach resort, and the demand for group travel is particularly growing. In Green Bay in the United States, local attractions and specialties are a factor that attracts travelers. In addition, Brazilian Floria Nopolis offers a variety of activities as a paradise with many beaches.
Airbnb proposes a new style of traveling to live and continues to provide unique accommodation and experience. AIRBNB, born in San Francisco in 2007, has welcomed more than 2 billion hosts with more than 5 million hosts. In 2025, it will propose a variety of options to travelers around the world and play a role in making individual journey special.