“au PAY Hometown Tax” adopts retail media advertising engine “ZETA AD” Realizes advertisements linked to search conditions (Japan Net Keizai Shimbun)

ZETA, which operates the retail media advertising engine “ZETA AD,” announced on October 29 that “ZETA AD” has been introduced on the hometown tax donation site “au PAY Furusato Donei” operated by KDDI. Support a pleasant purchasing experience by displaying personalized advertisements. “ZETA AD” provided by ZETA is a marketing solution that realizes advertisements that capture consumer psychology by analyzing search queries. It has recently been introduced to the hometown tax donation website “au PAY Hometown Tax”. “au PAY Hometown Tax” operated by KDDI is a hometown tax donation site where you can choose from a wide range of over 500,000 seasonal return gifts from over 1,600 attractive local governments. One-stop service from application to donation payment and management. With the introduction of “ZETA AD”, it is now possible to post advertisements on the TOP page and search results page using search queries within the site. By displaying personalized advertisements, we can support users in selecting gift items in a comfortable manner, and can also expect to improve CX. By utilizing ZETA AD’s management screen, you can manage advertising results and issue invoices all at once. Furthermore, it is now possible to create an account for each local government that will place advertisements. Local governments that have been granted an account can register return gifts and manage results on the management screen, contributing to increased operational efficiency for clients. ZETA expressed its intention to continue to provide useful services to users and e-commerce site operating companies by leveraging its strengths in data analysis using AI and other technologies.