Blockchain game platformer “YGG Japan” completed funding equivalent to approximately 400 million yen at Private Round.Announced that the cumulative procurement amount has reached about 750 million yen | ForN press release
ForN Co., Ltd. (Reading: Phone, Headquarters: Minato-ku, Tokyo, Representative Director: Tetsuya Fujiwara, hereinafter “ForN”) is a blockchain game platformer “YGG Japan” that has a partnership with ForN. We are pleased to announce that we have completed funding equivalent to approximately 400 million yen from 18 companies, and that through this round of procurement, YGG Japan’s cumulative funding amount has reached approximately 750 million yen.
- Partner companies, investors
Square Enix Co., Ltd., SEGA Co., Ltd., GREE Co., Ltd., MARBLEX Corp, enish Co., Ltd., Adways Ventures Co., Ltd., Coincheck Co., Ltd., Gate.io Labs, Vector Co., Ltd., Infinity Ventures Crypto (IVC), Inc. CAICA DIGITAL, Days Inc., Emoote, Arriva Studio, Colorful Marketing Limited, Kingdomverse, ForN Gaming Guild, Eureka Entertainment Ltd. (in no particular order)
- About YGG and YGG Japan
YGG Japan is a blockchain game platformer aiming to lead Japanese game users to the world of “Play and Earn” beyond “Play to Earn”, and operates the blockchain game platform “GabeeTown”. I’m here.
In addition, we are building relationships with related partners so that we can support Japanese game companies in launching blockchain games for the world.
YGG Japan co-founder YGG (Yield Guild Games) is the world’s largest DAO-type gaming guild that provides NFT (Non Fungible Token) that generates profits in blockchain games, 80 game titles and infrastructure partners. , connecting 8 regions between subDAO networks.
Many global IPs have been created in Japan so far, and there are many game companies that are respected around the world. YGG Japan and the YGG Group will do their utmost to support the global expansion of Japanese content, which boasts world-class game culture.
In order to realize the world of “Play and Earn” advocated by YGG Japan, we believe that building an environment for end users in the Japanese NFT/blockchain game market is our top priority.
Many current Japanese game users who are new to web3 have a very high learning cost to participate in NFT/blockchain games.
In addition, the reality is that fraudulent information called scams is sometimes circulating in the market.
At YGG Japan, many game users are expected to expand in the future by developing tools and building environments for mass adoption, including “GabeeTown”, which is currently releasing media functions as an alpha version. We aim to promote the construction of an environment where web3 games can be played safely and securely, and to produce “professional gamers”.
- Recruitment expansion, product development/MKT, promotion
The main uses of the proceeds will be as follows.
1. Recruitment of human resources
Focusing on product marketers, ad operators and AEs, engineers, product managers, token economy personnel, BizDev, and public relations, we can recruit excellent human resources to further expand blockchain games in Japan and create products and communities. We will further focus on building an organization.
・ Adopted Culture Deck:
https://www.notion.so/forn-inc/ForN-90869951388b49f382dd52b815281e14
2. Product development and marketing/promotion
Utilizing our service “GabeeTown” and products scheduled to be released in the future, we will invite many game users to blockchain games and contribute to the launch of the blockchain game market in the Japanese market. We will deliver wonderful blockchain games to the world together with many game publishers in Japan and overseas. For that reason, we will focus on developing products that will be solutions to the issues that are barriers to entry when starting blockchain games, and on increasing awareness.
Square Enix Co., Ltd.
General Manager, Blockchain Entertainment Division
Keisuke Hata
Games that use blockchain technology and NFTs have the appeal of being able to provide unprecedented gaming experiences by recording digital assets, activities, and achievements necessary for playing in a wallet. On the other hand, building a play environment surrounding them often required complicated steps, and we felt that there were issues in marketing and promotion because the hurdles to play were high. This alliance is an important partnership, including the abundant know-how of YGG Japan and the YGG Group and the design concept of mass adoption. We would like to deliver to many people.
Sega Co
Executive vice-president
Utsumi state history
We are delighted to have this opportunity to support YGG Japan. The gaming industry is developing rapidly by responding to technological evolution and ecosystem changes. We hope that YGG Japan will continue to lead the movement of blockchain games and Web3, which are megatrends in the industry that we are also paying attention to, and contribute to the further growth of the industry by giving game players new experiences. I’m here.
Gree Co., Ltd.
Head Of Business Development, Web3 Division, Metaverse Business Headquarters
Takuyu Murata
We are pleased to have invested in YGG Japan through our subsidiary BLRD. The web3 area is still in its infancy, so each player is searching for the future. YGG Japan is making various pioneering efforts in preparation for the upcoming web3 era, such as exhibiting at TGS, releasing media services, and enlightening the industry. We are focusing on game development and operation, blockchain validation, and different areas of web3 than YGG, but we would like to promote each other’s business in preparation for the coming web3 era.
MARBLEX Corp. (Prefer MARBLEX)
A MARBLEX official said, “We are very happy to partner with YGG Japan, which is growing as Japan’s largest Gaming DAO. In the future, we will collaborate in various ways such as community formation and marketing of games within the MARBLEX ecosystem. We hope that strong synergies will be created in the expansion of the blockchain game market.”
enish Co., Ltd.
Representative Director and President
Kohei Andoku
We have been developing mobile game business. We believe that blockchain games will be the next big wave in the game market. 2023 will be the year when blockchain games will begin to become more familiar, and through this investment, together with YGG Japan, we would like to contribute to the growth of the blockchain game community not only in Japan but around the world. .
Adways Ventures Co., Ltd.
CEO
Sho Yamada
We are very excited to be able to provide direct support to YGG Japan through this Private Round, and at the same time we will be collaborating to provide “DAVINCI”, an advertising platform specializing in blockchain games. . Looking at Japan and the rest of the world, blockchain games are still in the early stages. I would like to work hard to realize a new world together with everyone at YGG Japan and our partners.
Coincheck Co., Ltd.
Operating officer
Yusuke Otsuka
Coincheck predicts that 2023 will be the first year of blockchain games in Japan. On the other hand, in order to release blockchain games in Japan, it is necessary to understand related regulations such as NFTs and design sustainable token economics. In collaboration with YGG Japan, we would like to support the spread of blockchain games in Japan by actively providing game publishers with the knowledge we have accumulated through the provision of crypto asset trading services and NFT marketplaces. increase. YGG Japan, a blockchain game guild based on domestic game user insights and led by the founder with an overwhelming track record in social game marketing, will lead Japanese game users to the world of “Play and Earn”. I hope!
Gate.io Labs
Head of Gate.io Labs
International game culture and IP have been established in Japan from the beginning, and the Web2 industry has a large share of the global game market. YGG Japan has practiced localization development to solve the language problem of Japanese users, and provided a dedicated wallet and platform for Web3 games, allowing Japanese users to participate in on-chain game projects. We hope to contribute to the development of current Web3 by diversifying the development of game IP, multi-dimensional community interaction, and allowing Web2 game players around the world to enjoy an international game experience. Investing.
Vector Inc.
Representative Director and President
Masateru Watanabe
Vector is actively supporting entrepreneurs under the slogan “Designing corporate value with AI and technology.” Japan is a country with a world-class game culture and companies, but recently it is being pushed by the momentum of games by overseas companies. In the meantime, I am very proud to be able to support YGG Japan, a young Japanese game business entrepreneur. As entrepreneurs from around the world enter the Web3 industry, I am very much looking forward to seeing Japanese entrepreneurs playing an active role in the world’s Web3 industry.
Infinity Ventures Crypto (IVC)
Partner・Principal
Akio Tanaka and Masayasu Hayashi
Our fund is engaged in incubation and support of YGG and SubDAO under YGG in each country, and we believe that YGG Japan has the most explosive growth potential among them, and we have made additional investment this time. rice field. In addition to the media platform and advertising platform that are essential for the spread of blockchain games, the wallet specialized for GameFi users, which we are jointly developing under the joint venture with our company, will become the infrastructure of the entire industry. We are looking forward to seeing you.
CAICA DIGITAL Co., Ltd.
Representative Director and President
Shin Suzuki
In November 2022, the CAICA Group, which operates the crypto asset exchange Zaif, began operating the NFT launchpad “Zaif INO” specializing in blockchain games, making a full-scale entry into the Web3 business. Zaif will continue to handle GameFi tokens in the future. We would like to collaborate with many Web3 companies, including YGG Japan, to expand the Web3 business that emphasizes the community. We aim to realize a safe and secure Web3 with a compliance system unique to a listed company group. We have great expectations for YGG Japan, which will open up the world of Web3 based on the community.
Days Co., Ltd.
Director
Junya Kawano
Fortunately, this time, I was given the opportunity to make a second investment. In order to contribute to the blockchain game industry, Days is also developing DSP DAVINCI, which specializes in blockchain games, jointly with YGG Japan and ADWAYS. Through this investment, we will support the business expansion of YGG Japan, and we will do our best to make the blockchain game industry even better.
Emoote
General Partner
Yuji Kumagai
Continuing from the previous round, we made an investment this time as well. Web3 is an ecosystem. The key to taking blockchain games to the next stage is the Game Guild. YGG Japan, which will start creating various ecosystems such as media, marketing, and development tools, is expected to be active beyond the boundaries of the game guild so far. We hope that YGG Japan will play a role of infrastructure for blockchain games and lead blockchain games in Japan and overseas. Japan has a large presence in the game industry, and Emoote will support the overseas expansion of Japanese blockchain games and the domestic expansion of overseas games in cooperation with YGG Japan.
areva studio
representative
Takashi Sato
The token market continues to be sluggish, but it is precisely in this era that content centered on games emerges. I have high hopes for the team that will bring about a marketing revolution for blockchain games that will finally appear after Web3 in Japan. We continue to support them from last year.
colorful marketing limited
Since we are developing multiple blockchain games, including Esports, we supported YGG Japan. I hope that together we can revitalize this industry.
Kingdom Bath
CEO
Terrence Chow
Kingdomverse is a “mobile game metaverse” combined with a social hub for gamers to interact, fight, and play. We are building an ecosystem by connecting multiple casual mobile games. Among them, Defend the Kingdom (DTK) is the first mobile game linked with Monkey Kingdom, an NFT project from Asia. DTK has also partnered with YGG Japan’s “GabeeTown”. With this investment, we will further strengthen our cooperation with YGG Japan and grow it into a Web3 game that is loved by Japanese users.
ForN Gaming Guild
Diplomacy
punch
Thank you for giving us the opportunity to invest in YGG Japan. My encounter with YGG Japan was triggered by ForN Co., Ltd., which we have a partnership with. The establishment of this game guild is also due to the relationship with ForN. Last year, the virtual currency and blockchain games (BCG) were in a difficult period from the middle to the latter half, but this year we can expect the release of new titles made in Japan, so I am very much looking forward to it. . In order to liven up those titles, we would like to take on various challenges centered on our efforts with YGG Japan. As a game guild, we will contribute to the recognition of blockchain games (BCG) in Japan and the provision of new enjoyment to users.
Eureka Entertainment Ltd.
CEO
Takuya Tsuji
There are various hurdles to increasing the number of users of blockchain games, but I feel that it is definitely a field with potential. I would like to create the future of Japanese blockchain games with the YGGJapan team.
GabeeTown is a platform specializing in web3 games from Japan that allows even beginners to start playing games efficiently by handling carefully selected domestic and international web3 game information.
Through various games, many gamers will interact with each other, and we aim to produce “professional gamers” from the platform.
■ Gabee Town related URL
Service site:https://gabeetown.com/
Special site:https://lp.gabeetown.com/
Information about Gabee Town is also posted on the YGG Japan SNS account below.
Twitterhttps://twitter.com/YGG Japan
FaceBookhttps://www.facebook.com/YGG-Japan-101792249155416
Discordhttps://discord.gg/yggjapan
Mediumhttps://medium.com/@YGGJapan
[会社概要]
Company name: ForN Co., Ltd.
Established: November 2021
Location: 7-21-24 Roppongi, Minato-ku, Tokyo 106-0032 THE MODULE roppongi 406
Representative Director: Tetsuya Fujiwara
HP:https://www.forn.co.jp/
Business overview: ForN Co., Ltd. is a business partner of the world’s largest blockchain game guild “YGG” landing in Japan, and the operating company of the blockchain game platformer “YGG Japan”. We actively provide marketing support, tool development, and infrastructure development to contribute to the expansion of the Japanese blockchain game market.
