Booking.com announces popular Japanese travel destinations (excluding major cities) for Chinese New Year! Snow areas and hot springs are popular! | Booking.com Japan KK press release

[January 16, 2025]

One of the world’s largest digital travel platforms, offering a wide variety of accommodations, travel experiences, flights, and rental cars, with the corporate philosophy of “giving everyone the freedom to experience the world more closely.” Booking.com is offering services for five countries including China (China, Taiwan, Hong Kong, Singapore, and South Korea) during the long holiday period (January 28 to February 4, 2025) associated with the Spring Festival, which is the Lunar New Year. Top 10 travel destinations in Japan searched by travelers, excluding major cities*will be announced in ranking format..

■ Many snow areas such as Hakuba and Niseko are ranked

Looking at travel destinations in Japan (excluding major cities) searched for the Chinese New Year holiday period, snow areas like Hakuba, Niseko, Yuzawa, and Karuizawa are often ranked. These areas are popular not only with Japanese tourists but also with overseas travelers due to their abundant snowfall and high quality snow. There are plenty of activities to enjoy the snowy scenery, including skiing and snowboarding. For example, Hakuba is surrounded by magnificent nature and offers opportunities for snowshoeing and winter hiking.

■Hakone, Beppu, and hot spring areas are also popular.

In addition, classic hot spring areas such as Hakone, Beppu, and Yufu are also popular. The combination of winter scenery and hot springs, especially hot springs in the snow, is a special experience that can be enjoyed in Japan during this season. Hakone offers views of Mt. Fuji and the natural scenery of Owakudani, while Beppu and Yufu are attractive hot spring resorts surrounded by nature.

Luiz Rodrigues, Booking.com’s Regional Manager Japan and Korea, said:

“In this search ranking, we have narrowed down our search to cities other than major cities that are popular as standard travel destinations.No. It is the only travel destination selected from Japan.Naha is a popular destination for inbound tourists throughout the year as a place where you can enjoy wellness tourism.

On the other hand, other than Naha, destinations that featured winter-like activities such as snow and hot springs were ranked. 2nd place “Hakuba” is popular as a ski resort every year, and some say it is the second Niseko. It accepts many tourists from overseas, has high hospitality for tourists, and has multilingual guides and facilities. At Booking.com, we will continue to work hard to provide a better travel experience for travelers not only in Asia including Japan, but also around the world. ”

*Ranking data based on the number of accommodation searches on the Booking.com website from December 29, 2024 to January 5, 2025. The search period is check-in reservations from January 28, 2025 to February 4, 2025. Ranking data for cities excluding major cities (ordinance-designated cities and special wards of Tokyo).

###

About Booking.com

Founded in Amsterdam in 1996, as a member of Booking Holdings Inc. (NASDAQ: BKNG), our corporate philosophy is “The freedom to experience the world more closely for everyone.” We offer unforgettable experiences to customers around the world through our easy, one-stop booking platform for a wide variety of accommodation and transportation options. Additionally, by signing up for Booking.com’s Genius loyalty program, you can enjoy discounts and travel benefits at hundreds of thousands of participating properties and participating rental cars around the world. For more information, please contact Booking.com’s official SNS account (@bookingcom_jp) or https://news.booking.com/ja Please take a look.