China Brand Value Ranking Announced Top Tencent | 36Kr Japan

China’s Shanghai Institute of Corporate Culture and Brand recently announced the “TBB China Brand Value Ranking 2023”, which selected the top 100 companies in brand value based on the database of more than 15,000 Chinese companies accumulated by the Institute. TBB is derived from the “THE BUND BRAND” ranking announced with a university in Shanghai from 2017 to 2021, and from 2022 it will be announced as the “THE BEST BRAND” ranking in order to maximize the appeal of the value of Chinese brands. are doing.
　
The brand value of the top 100 companies is estimated at a total of 13.6234 trillion yuan (1 yuan = about 20 yen), with Tencent holding the top at 952.224 billion yuan, approaching 1 trillion yuan. Alibaba Group (683.595 billion yuan) and Industrial and Commercial Bank of China (561.916 billion yuan) followed. The bottom 100 brand value was 31.386 billion yuan. The brand value of the 38th place exceeded 100 billion yuan, and the total of the top 10 companies was 5,054.91 billion yuan, accounting for about 40% of the total of the 100 companies.
　
The top 3 companies by region are Beijing (39 companies, 6.974744 trillion yuan), Guangdong Province (13 companies, 2.292594 trillion yuan), and Shanghai (14 companies, 1.541995 trillion yuan). 10,000 yuan), and the total brand value has exceeded 1 trillion yuan. The total brand value of enterprises in Beijing, where central enterprises (state-owned enterprises controlled by the central government) are concentrated, accounted for the majority of the total.
　
Of the 19 industry categories, 50 companies from the manufacturing industry were selected, with the highest brand value of 4.457618 trillion yuan. 18 companies from the financial industry were selected, with a brand value of 3.668428 trillion yuan, accounting for about 27% of the total. The brand value of 11 of them exceeds 100 billion yuan, with an average brand value of 200 billion yuan, making the financial industry an important recipient of China’s brand value.
　
Private enterprises are an important part of Chinese brands. Thirty-nine companies, including Huawei, were selected, with a combined brand value of 4,867,129 million yuan, accounting for 35.7% of the total. (Xinhua News Agency Shanghai)

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