Circular economy is a demand of the times, a big chance for Japan to shine among the world | Advertising planning | Diamond Online

Fundamentally changing the “sell-out” business model

Circular economy is a demand of the times and a big opportunity for Japan to shine among the world


The pandemic, Russia’s invasion of Ukraine, and the global semiconductor shortage. For the past few years, the world has been in turmoil as business as usual has not been possible. But the next wave of change is already just around the corner. This is the arrival of the “circular economy.” It is even possible that corporate environmental responses, which have been discussed in the context of sustainability, such as ESG management and carbon neutrality, will be focused on this one point in the future. Sumitomo Mitsui Finance & Lease is a company in Japan that sees the circular economy as a growth theme for its company and is taking a proactive approach. What is the current position of the company, which aspires to become a “circular economy platformer,” and what is its ideal future goal? Yoshifumi Yamanaka, who heads the circular economy support team at ABeam Consulting, asked Eiichi Sekiguchi, the company’s director and senior managing executive officer.


Circular economy is next in the rapidly changing business environment


YamanakaAt ABeam Consulting, we have long provided support related to supply chain management (SCM) in the manufacturing industry. From this perspective, we are focusing on how the circular economy (CE) will transform the industrial structure in the future. From this standpoint, I have taken a keen interest in the trends of Sumitomo Mitsui Finance & Lease Co., Ltd. (SMFL), which is a Japanese company that is working on CE throughout the company. This time, I would like to hear about your background so far and your future goals.


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