- REPORT
- [Report]HYBE’s youngest daughter = ILLIT performs “Magnetic” for the first time at the debut commemorative media showcase
YUNAH, MINJU, MOKA, who released the title song “Magnetic” of their 1st mini album “SUPER REAL ME” in March 2024, became a huge hit and quickly gained worldwide popularity. ILLIT consists of five members: WONHEE and IROHA.
Tomorrow, they will finally make their first comeback with their latest work, “I’LL LIKE YOU,” which will be their first in about seven months. We take a closer look at the appeal of ILLIT, which combines freshness and delicacy, as well as their new works.
・Debut: March 25, 2024
・Members: YUNAH, MINJU, MOKA, WONHEE, IROHA
・Fan name: GLLIT
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ILLIT is a multinational group consisting of Korean members YUNAH, MINJU, and WONHEE, and Japanese members MOKA and IROHA. They are also the first girl group from BELIFT LAB, the label to which ENHYPEN belongs.
The group name ILLIT is a combination of the words “I WILL”, which means independent and proactive will, and the pronoun “IT”, which means something special, and represents the potential and expectation to be able to do anything and become anything. It is imbued with meaning.
ILLIT names their fans, who are irreplaceable to them, “GLLIT.” The name GLLIT comes from the word “glitter,” which means to shine brightly, and the name GLLIT was chosen to represent ILLIT’s fans as the ones who shine the brightest and the ones who make ILLIT shine.
ILLIT’s starting point is the survival program “RU NEXT?” (pronunciation: Ayu NEXT/abbreviation: AYUNEC), which was broadcast from June to September 2023. He survived the fierce mission that put his debut on the line and was able to secure a spot as a member of ILLIT.
ILLIT made their debut on March 25, 2024 with their 1st mini album “SUPER REAL ME”.
After releasing the music video for the title song “Magnetic” and holding a showcase to commemorate their debut, ILLIT’s rapid progress will continue on a global scale.
The title song “Magnetic” from their 1st mini-album “SUPER REAL ME” topped the major Korean music charts and stayed on the charts for a long time. They have reached number one on terrestrial and cable TV music programs multiple times, achieving 12 crowns.
In addition, the song reached 100 million views on Japan’s streaming charts in its 11th week, making it the fastest song ever for a female group. It also ranked first in the TikTok Weekly Top 20.
In addition, “Magnetic” became the first K-Pop debut song to be ranked on the US Billboard’s main song chart, the HOT 100. After that, they achieved the feat of staying in the global charts for about 6 months.
On May 3, 2024, they will perform for the first time in Japan on stage at “Rakuten Girls Award 2024 SPRING/SUMMER” held at Yoyogi National Stadium First Gymnasium in Tokyo. The girls performed “My World,” “Magnetic,” and “Lucky Girl Syndrome,” receiving loud cheers from the audience of their generation.
After that, he continued to appear on morning information programs, music programs, and variety shows such as “Itte Q to the End of the World!”. They captivate audiences with their high-quality songs, excellent performances, and innocent yet adorable characters.
・Born in: South Korea
・Date of birth: January 15, 2004
YUNAH, a mood maker, has been fascinated by the stage since he was little, singing in the chorus since childhood and participating in the drama club in middle school.
After steadily taking lessons as a trainee, she joined “RU Next?”. Even in the program, she consistently demonstrated her ability in singing and dancing. Her outstanding vocal skills and beautiful dance moves that take advantage of her height are overwhelming. Among ILLIT’s many cute singing voices, YUNAH adds an accent with her deep, low-pitched vocals.
She has cool beauty looks and a tall model-like style, but she is also an active person with a mind that always makes those around her laugh. It can be said that YUNAH is a positive person who is confident, responsible, and kind, and is a passionate leader of ILLIT.
・Born in: South Korea
・Date of birth: May 11, 2004
MINJU is impressive with her big eyes, neat aura, and cute looks. She joined RU Next? after being a trainee and is a member who loves singing, saying that she is so happy that she forgets about time when she sings.
He has a unique voice and boasts overwhelming singing ability that can stably produce a wide range of sounds from high to low notes, and his singing voice conveys a sense of melancholy and coolness. She is an all-rounder who shows off her skills not only in vocals but also in rapping, and her dance skills show off her sharpness and flexibility.
Contrary to her appearance on stage, she usually has a modest personality. He also has a caring and kind personality. Furthermore, her strong affirmative power, which does not give up no matter what, is a powerful weapon.
・Birthplace: Japan
・Date of birth: October 8, 2004
MOKA is a Japanese member from Fukuoka Prefecture. She was drawn to K-Pop due to the influence of her mother, who loved K-Pop, and attended a dance school and participated in numerous dance contests. Furthermore, he has the skills to have a career as a member of a dance crew. After appearing on the cover dance stage of “KCON”, she started living as a trainee aiming to become a K-Pop idol herself.
Then, he participated in “RU Next?” She has an impressive eye, and her powerful, beautiful, slow and slow dance moves are a sight to behold. Along with the sparkling expressiveness of her dance, her vocals are characterized by a refreshing high tone.
She is bright, fun, and considerate, and plays the role of ILLIT’s balancer, taking good care of the members.
・Born in: South Korea
・Date of birth: June 26, 2007
WONHEE is known for her adorable looks and simple personality. Although she is not the youngest child, she is the type of youngest child that somehow makes you curious.
WONHEE was scouted on the road at an express bus terminal and participated in “RU Next?” during a short trainee period. Not only does she have a natural idol ability that attracts viewers, but she is also a hard worker who improved her skills within the audition period even though she had no dance experience, surprising everyone around her with her growth. Overcoming tears, she improved her skills and won first place in the final rankings of “RU Next?”, earning her a spot in the debut rankings.
WONHEE, who loves sleeping, is often referred to as a “four-dimensional personality” due to his sudden actions and statements. Despite this, she shows glimpses of potential everywhere, such as with her carefree vocals and active dancing, so it can be said that she is a member who embodies ILLIT’s concept of “being able to do anything.”
・Birthplace: Japan
・Date of birth: February 4, 2008
IROHA is the youngest member of ILLIT and another Japanese member. She is from Tokyo and started dancing at the age of 3, and is known for her lively and sharp hip-hop dancing.
IROHA is a dynamic group who moved to South Korea to make their dreams come true and have made every effort to become idols. Having experience as a trainee, she joined “RU Next?” at the age of 15. He is a powerful all-rounder who not only performs aggressive and high-level dance, but also excels in vocals and rapping.
IROHA has the charm of the youngest child, but also has a quiet and cautious personality. One of her charms is the huge gap between her calm everyday appearance and her cool appearance on stage. She is also very serious and a perfectionist. There is no doubt that his hard work and sincerity will lead to further improvement in his expressive power in the future.
If you were to describe ILLIT’s appeal in a simple way, the first words that would come to mind are cuteness and ease of understanding. However, the essence of their charm lies in more than just that.
One of the concepts at the time of their debut was “teenage sensibilities,” and ILLIT’s characteristic is that they sublimate the members’ realistic sensibilities into their works.
The concept film and music video for their 1st mini-album “SUPER REAL ME” have strong school girl elements, but ILLIT’s songs incorporate the emotional fluctuations that arise from the daily lives of students. is.
In addition to themes such as youth and adolescence, ILLIT’s works are expressed with a sense of anime and light novels. Teenagers of the same generation as the members will be able to empathize with it in a real way, and older generations will likely see it as a nostalgic, pale memory of the past. ILLIT’s songs are actually a medium that can reach a wide range of people, regardless of age or nationality. This is shown through high-level singing and dancing, so it has a lot of penetration.
The interesting point is that this feeling was also accepted in Europe and America. I feel like the quality of the songs and the fun of the performances were accepted.
“Magnetic” is a rather experimental sound that adds house to the Pluggnb genre, which is a combination of R&B and Plugg, which is derived from hip-hop and trap. The combination of such a dance beat and a melody that evokes a sense of sadness and fragility is exquisite.
As for the dancing, as expected from the talented performers who made it through “RU Next?”, the teamwork of the five members, who performed in unison, and the expressiveness of each individual in an unexpected moment are both amazing.
“Magnetic” attracted attention for its “Magnetic dance,” which expresses the feeling of being attracted to someone you like using the south and north poles of a magnet.In the song, when the sound stops with a sound effect similar to an incoming call notification sound, the members There is also a “facial expression challenge” where you stop moving and express your emotions at that moment, and the element that induces a “buzz” that makes you want to imitate it is also groundbreaking.
▼ILLIT (아일릿) ‘Magnetic’ Dance Practice (Fix Ver.)
Furthermore, it is noteworthy that the vocals are sprinkled with technical techniques, such as adding an edge here and there without putting too much emotion into the song. ILLIT’s songs are not only pleasant to the touch, but also have hidden secrets lurking everywhere, and you can’t help but loop them and get addicted to them. There is a strong possibility that this has occurred frequently on a global scale and led to the huge popularity of ILLIT.
1st mini album “SUPER REAL ME” released simultaneously worldwide.
This work, which swept the charts in various countries, consists of four songs: “My World”, “Magnetic”, “Midnight Fiction”, and “Lucky Girl Syndrome”, and “REAL ME”, which expresses themselves as they are, and transcendental girls. Two types of concepts of “SUPER ME” were shown.
▼ILLIT (아일릿) ‘SUPER REAL ME’ Concept Film (REAL ME Ver.)
▼ILLIT (아일릿) ‘SUPER REAL ME’ Concept Film (SUPER ME Ver.)
As you can see from this concept film, through “SUPER REAL ME,” ILLIT has conveyed the message, “My true story is the best story.” This is the image of a “modern teenager” who is honest about his feelings and expresses his thoughts and daily life as they are. ILLIT’s voice conveyed the image of a free teenager, such as his curiosity about the world, his desire to pursue something he loves, and the way he suddenly gets lost in his imagination when he is alone, which resonated with his peers.
Now, let’s take a look at the lyrics of the title song “Magnetic”, which became a worldwide hit with its cutting-edge sound. The lyrics are a very easy to understand depiction of teenage love. It expresses the “true feelings” of being attracted to the person you love, and the content is frank and direct.
The lyrics convey a sense of self-affirmation and hope, but if interpreted broadly, they can also be interpreted as a message from the idols to their listeners that they want them to become their fans, and conversely, they can also be interpreted as a message that fans feel when they see Oshii. I can receive it. Furthermore, from ILLIT’s perspective, the phrase “to move forward without regrets and without looking back” feels like a determination to debut and compete in a new world.
The music video continues with scenes where the real world and the fantasy world intersect. Members dance in pajamas and dresses in their home rooms, hotel hallways, and banquet halls. It’s also appealing that it’s not a simple story, as you can see elements of horror in the cuteness of the girls immersing themselves in their favorite things.
▼“Magnetic” MV
The music video for another song from the same album, the mid-tempo girly dance pop “Lucky Girl Syndrome”, has been released. This is a positive song with positive words such as “I’m a lucky girl,” “It’ll definitely come true,” and “I’ll cast a spell of happiness.”
In response to this message, the music video depicts how lucky things happen one after another even when you are on the verge of failure, and the members’ cheerful singing and dancing in casual costumes gives the impression of a life-sized ILLIT.
▼“Lucky Girl Syndrome” MV
From here, we will talk about the long-awaited 2nd mini album “I’LL LIKE YOU”, which will be released on October 21st (*Delivery date in Japan is scheduled for October 22nd).
ILLIT has released three concept photos and films so far: “WITH,” “TO,” and “BETWEEN.”
The first song released, “WITH,” uniquely depicts the pure feeling of “anywhere I can be with you” and the free-spiritedness that comes with it.
▼ILLIT (아일릿) ‘I’LL LIKE YOU’ Concept Film (WITH Ver.)
The following song, “TO,” expresses the loveliness and innocence of a girl who imagines “going to see you even in her dreams” and grows feelings for her partner.
▼ILLIT (아일릿) ‘I’LL LIKE YOU’ Concept Film (TO Ver.)
In the final song “BETWEEN”, in order to express the conflict of the heart that is wavering between the invisible heart of the other person and the honest feelings that he has, he shows a side that sometimes gets hurt because he faces the other person seriously, giving a completely cool impression. is giving.
▼ILLIT (아일릿) ‘I’LL LIKE YOU’ Concept Film (BETWEEN Ver.)
Based on these concepts, “I’LL LIKE YOU” is a thrilling and sometimes unsettling story about meeting a “you” who you want to get close to and worrying about it, but then finding the answer and heading straight for “you”… It depicts the real love life of an impressionable teenager who becomes depressed and depressed.
MOKA said in the special edition of “ILLIT’s Night” released on Weverse on the 15th, “Since we debuted with the team name “ILLIT,” which means we can become anything, we hope to be able to show our diverse charms. “I think so,” she said, making it a confident work that allows you to discover a new side of the girls.
The title song “Cherish (My Love)” sings about the main character’s straightforward love, saying, “I’m worried about your feelings, but more importantly, my feelings for you are more important.”
The refreshing tone and the ear-piercing melody of “Ch ch ch ch cherish my love” harmonize perfectly. With their serious singing voices, you can feel the same core strength as the main characters of the same work.
Additionally, in the music video, the story unfolds by comparing the heart of loving someone to wisdom teeth. Cultivating them with care like a plant, running away from a dentist who threatens them… ILLIT is about taking care of your wisdom teeth (= the heart of loving someone) and spending time with them. The visual metaphor of the excitement of a girl who falls in love and the complex emotions she experiences in the process is impressive.
▼ILLIT “Cherish (My Love)” MV
BELIFT LAB, the label to which ILLIT belongs, praised it as “A song that encapsulates ILLIT’s strong will and confidence: “I’LL LIKE YOU” and released the special edition of “ILLIT’s Night.” At the event, member IROHA declared, “I was a little surprised because it was completely different from “Magnetic,” but when I listened to it while practicing, it was a good song.” YUNAH also expressed his high expectations, saying, “We will show a new side and people will think that ILLIT is not just “Magnetic”.”
In addition to “Cherish (My Love),” “I’LL LIKE YOU” includes “I’ll Like You” with a lovely atmosphere, “IYKYK (If You Know You Know)” with a dreamy atmosphere. Contains 5 songs in total, including “Pimple” and “Tick-Tack”, which captivates the ears with its unique electronic sound. The highlight medley, which consists of some of the recorded songs, has been viewed more than 2.7 million times in just four days since its release, making it a hot topic of conversation.
▼ILLIT (아일릿) ‘I’LL LIKE YOU’ Highlight Medley
“I’ll Like You” is a medium pop song with a lovely melody, and you can feel the pleasant energy from the first track.
“IYKYK (If You Know You Know)” is a two-step garage genre song that can be played. Utilizing a newly coined word meaning “you know, right?” which has become a meme on social networking sites including TikTok, the song conveys the message that “you can understand the charm of the person you like without them having to tell you.”
In addition, ILLIT’s lineup includes “Pimple,” which compares one’s own worries and complex thoughts to “pimples,” which can be said to be a major problem for teenagers, and “Tick-Tack,” a pop genre song that incorporates the ever-changing true feelings. Weaving with his unique sensibilities and charming singing voice.
“I’LL LIKE YOU” depicts a realistic love affair between teenagers, but the main point is “finding your own answer to a problem for which there is no correct answer and moving on”.
The main character depicted in this work is growing as a person by deciding to cherish his honest feelings even though he is worried about love, but this is not only true for teenagers.
There are many things in this world where there are no certain correct answers, and each person worries about something every day. What do you want to do in such a case? It is important to face one’s own heart, and by clarifying one’s own answer, one can take on various challenges.
It hasn’t even been a year since ILLIT debuted, and while they may be happy about the success of their previous album’s title song “Magnetic,” they must also be feeling a lot of pressure.
However, what is important is your own answer = belief. The way these girls perform, keeping in mind what ILLIT wants to convey and portray right now, is sure to become a stronghold for us, the audience, in our hearts.
I think “I’LL LIKE YOU” is a meaningful album, as it records the fresh growth of ILLIT, who are currently building up their careers, and expresses their determination to move forward with their own answers. .
ILLIT started with a pure and innocent appearance. The girls, who have attracted many fans from all over the world, are making their first comeback in about seven months with their new 2nd mini album “I’LL LIKE YOU”.
I look forward to seeing these girls continue to create an ILLIT sensation around the world with their own answers.
TEXT BY Keisuke Tsuchiya
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