Contains “Amaou” extract from Fukuoka Prefecture with a gorgeous aroma and elegant taste “I Lohas Strawberry” will be on sale nationwide from September 25th (Monday) | Press Center | Coca-Cola Japan Co., Ltd.

The Coca-Cola system is a natural mineral water brand using carefully selected Japanese natural water, “I Lohas” fruit flavored water series, and the Fukuoka brand strawberry “Amaou”“I LOHAS Strawberry”, which is characterized by its gorgeous aroma and elegant taste, will be released nationwide from September 25th (Monday).

Since its birth in 2009, “I LOHAS” has continued to explore the ideal brand that is both “delicious” and “good for the environment,” and from May 2023, the brand theme has been “Naturally, in the future.” A natural mineral water brand that promotes “Water that changes the world.”
“I LOHAS” Fruit Flavored Water is a series that combines Japanese natural water with fruit extracts from various parts of Japan. It has been supported by a wide range of customers for its subtle sweetness and flavor.
This time, “I LOHAS Strawberry”, which uses fruit that is especially popular in autumn and winter, will be released.Carefully selected Japanese natural water and Fukuoka prefecture branded strawberry “Amaou”” By adding the extract, “Amaou” is added.You can enjoy the gorgeous aroma and high-quality taste of “. “Amaou” is named after the initials of “red, round, big, delicious” and is popular overseas.” extract is expected to meet the increasing inbound demand following the coronavirus pandemic. As a popular fruit flavored water brand that colors Japan’s four seasons and allows you to feel the seasons, we will continue to drive market growth.
Furthermore, this product is a target product of the second campaign of the “Let’s Make I Lohas Songs Together” campaign and the “Sustainer Building” campaign, which will be held from August 28, 2023 (Monday). Masu. “I LOHAS” promotes an experience where anyone can easily and enjoyably contribute to sustainability in a “very natural” way.

■Product overview
・Product name: “I LOHAS Strawberry”
・Product name: Soft drink
・Raw material name:
Natural mineral water, fructose (manufactured in the USA or Turkey), sugar
Salt, strawberry extract/flavoring, acidulant, antioxidant (vitamin C)

・Package/Manufacturer’s suggested retail price (excluding consumption tax): 540ml PET bottle/150 yen
・Release date: Monday, September 25, 2023
・URL:https://www.i-lohas.jp/

■“I LOHAS” Fruit Flavored Water Series Product Lineup

https://www.i-lohas.jp/products/flavor/

■About campaign information
I LOHAS, whose brand theme is “Water that naturally changes the future,” is currently running an experiential campaign where anyone can easily and enjoyably contribute to sustainability in a “natural way.”

(1) Your submitted video may become a commercial! ? Join the campaign and change the future.
“Let’s all create I LOHAS songs” campaign

Please see the campaign site for details.
URL:https://www.i-lohas.jp/campaign/20230828/

(2) Let’s all build a sustainable future together.
2nd round of “Sustainer Building” implemented

Please see the campaign site for details.
URL:https://c.cocacola.co.jp/ilohas/sustaina2023/tw_index.html