Criteo Expands Upper-Funnel Functionality to Reseller Program ZDNet Japan

On November 22nd, Criteo, which provides a commerce media platform, announced the expansion of the “Criteo Reseller Program” (CRP), a solution that improves the profitability of marketplace platform operators.

A new function has been added to target audiences (users such as site visitors) for the upper funnel (stage of recognition, interest, and interest). It will be possible to distribute advertisements to new users and strengthen customer attraction and purchasing.

CRP uses marketing technology provided by Criteo to allow EC malls and other marketplace platform operators to conduct individual targeting advertising campaigns for sellers who open stores as their own advertising platform. an enabling solution.

About the Criteo Reseller Program

Previously, it was only possible to implement retargeting campaigns for users who had visited the platform operator’s site once, but with this expansion of functionality, Criteo’s audience, which specializes in commerce, will lead to purchases. Targeting campaigns can be carried out for high-potential new users. Audience targeting such as commerce audiences, lookalike audiences, and list distribution provided by Criteo has already been verified and will be released in the near future.

About this extension

Makuake, which develops the crowdfunding service “Makuake”, has been using CRP for the past three years and has also introduced the newly expanded audience function. Mr. Yohei Kuriiwa of the company’s Communication Strategy Headquarters/Marketing Department/Project Growth Team said as follows.

“Makuake is an online platform where you can buy your favorite products in the form of pre-orders while projects related to new products and services are posted. CRP has been introduced from the point of view of maximizing the total amount of support purchases for each project. However, they have a track record of acquiring customers at a lower CPA (customer acquisition cost) compared to other media, and they felt a solid marketing effect.This function expansion was implemented by Makuake. I hope that it will be a definite help for the goal of acquiring more new users at companies and stores that are in business.”