DoubleVerify Expands Partnership with LinkedIn to Enhance Brand Safety and Contextual Ad Serving[ニュース] -Exchangewire Japan

DoubleVerify (DV), a software platform company for digital media measurement, data and analytics, announced the launch of “DV Authentic Brand Suitability” and “DV Custom Contextual” on LinkedIn Audience Network. These two solutions enable advertisers to serve their ads in a brand-safe and suitable environment, and in inventory that best fits their contextual needs, enabling ad campaigns. can ensure the impression effect of

In addition to applying standard category and keyword blocklists, DV Authentic Brand Suitability offers advertisers customized protection (pre-bid compatible) to avoid unsafe or inappropriate content before bidding. provided to. DV Custom Contextual provides a scalable solution for advertisers to reach the right audience at the right time, driving results for brand advertisers.

DV’s semantic technology is a unique context classification system that underpins both DV Authentic Brand Suitability and DV Custom Contextual technologies. DV’s technical team is responsible for developing the world’s most comprehensive ontology solution. The solution identifies over 200,000 language-independent concepts and uses over 11 million classification rules to determine the correct meaning of words in context. The result is more accurate content classification, better protection and integrity assurance, and stronger advertising campaign effectiveness for brands using solutions like LinkedIn Audience Network to market.

“Our partnership with LinkedIn demonstrates our leadership in optimizing media quality and performance across digital media, enabling advertisers to invest across channels and environments,” said Steven Woolway, EVP of Business Development at DoubleVerify. LinkedIn is a leading platform for digital advertising in the B2B space and we are excited to partner with them to help with brand suitability and contextual targeting.”

Advertisers can now reach, engage, and drive action on their business with a community of more than 875 million professionals on LinkedIn. The LinkedIn Audience Network enables B2B advertisers to target and reach millions of professionals at trusted third-party publishers, drive performance against advertising goals, improve return on ad spend, and deliver value across multiple touchpoints. It is possible to expand the message.

Abhishek Shrivastava, LinkedIn’s VP of Products, said, “We are partnering with DoubleVerify to help our customers expand their marketing efforts through our publisher network to reach and engage LinkedIn users. The evolution of our partnership reinforces our goal of expanding the safe and trusted advertising ecosystem, helping our clients generate better value from their advertising campaigns. ‘ said.

DV Authentic Brand Suitability and DV Custom Contextual are available to all LinkedIn and DV customers. This release builds on our previous collaboration with LinkedIn to support custom features for network-wide brand safety floor and invalid traffic (IVT) protection on LinkedIn Audience Network, helping advertisers stay safe. Reliable protection from missing content and IVT.

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