E-Guardian Starts Providing Influencer Marketing Support to the Southeast Asian Market | EC Mikata News Article

E-Guardian Vietnam Co., Ltd. (hereinafter: E-Guardian Vietnam), a group company of E-Guardian Co., Ltd. (hereinafter: E-Guardian), will enter the Southeast Asian market from April 12, 2023 (Wednesday). announced that it will start providing “influencer marketing support” for new entrants and companies operating existing businesses.

Supporting business development in the Southeast Asian market

In “Influencer marketing support”, we cooperate with local companies to cast influencers who have influence according to the content of appeal in Vietnam, Thailand, the Philippines, Indonesia, Malaysia, etc., check content, create reports, etc. We provide a wide range of support for influencer marketing.

In addition, we handle advertising operations necessary for sales promotion, SNS planning and management, localization and debugging for Southeast Asian countries, and customer support in local languages. It is possible to provide comprehensive support for business development in the Southeast Asian market from upstream to downstream.

◆ Service image diagram

◆ Example of service utilization

A high proportion of people gather information on SNS

E-Guardian commented on the background to the provision of “Influencer Marketing Support” as follows.

“In recent years, Southeast Asia, which has lifestyles and cultures similar to those of Japan, is expected to expand its market due to rapid economic growth and population growth. ), and more companies are choosing it as one of their global expansion destinations.In addition, the penetration rate of SNS in Southeast Asia is extremely high, and it is said that the number of hours used per day is two to four times that of Japan. The use of SNS/influencers is used as an effective marketing method because the percentage of people who gather information on SNS is high in Japan. E-Guardian Vietnam will also start providing “Influencer Marketing Support” for various businesses that are considering entering the Southeast Asian market, such as e-commerce and product sales.”

E-guardian will contribute to business development not only in Southeast Asia but also in East Asia, including Japan, in cooperation with group companies. Since it is a commercial area that is expected to grow significantly in the future, there are probably more than a few businesses thinking about entering the business. At that time, “influencer marketing support” can be a powerful perspective. It can be said that attention should be paid to future trends.

*1:[International Organization Japan-ASEAN Center]ASEAN Information Map

reporter profile

Mikata editorial department of EC

Mikata editorial department of EC.
Let the typing sound resound in the wonderful J-POP flowing office.
A place where enthusiastic writers and reporters who spare no effort and study to contribute to the EC industry gather.

Article written by Mikata editorial department of EC