*15:09 JST Eid—Collaboration with SUSHI TOP MARKETING in NFT advertising
eid<6038>announced on the 14th that it will collaborate with SUSHI TOP MARKETING on NFT advertising.
We will develop a solution to distribute NFTs on 76 media in 21 genres operated by Eid.
Eid is involved in various genres of media such as automobiles, IT, games, anime, movies, education, and security. On the other hand, SUSHI TOP MARKETING is developing solutions for distributing and utilizing NFTs.
We decided to collaborate with NFT, which proves the provenance of data, because we believe that the media group, which has a large number of enthusiastic fans and is highly specialized in Eid, is a good match.
In collaboration, we will develop a solution that distributes NFTs via advertising banners to about 500,000 members of Eid Media. As the first step, the NFT of the mascot character “Inside-chan” will be distributed to readers on the game media “Inside”.
Since this initiative distributes NFTs in the conventional advertising space posted on the media, in addition to being able to announce blockchain games for the masses, you can receive NFTs without being aware of SUSHI TOP MARKETING’s NFTs and wallets. By using a browser wallet (patent pending), we believe we can easily distribute NFTs to media visitors.
NFT to be distributed can be moved to a normal wallet. Since it uses the blockchain “Astar Network”, it can also be traded on the corresponding marketplace.
In the future, we will increase the acquisition rate and the number of distributions to realize NFT advertisements that can be used as items when NFTs distributed in the media are brought into the game, and propose measures to companies that will lead to the acquisition and retention of game users. Aim to keep going.