First in Japan to obtain SBT certification for small and medium-sized businesses in the mobile advertising industry | Press release from LUX Co., Ltd.
LUX Co., Ltd. becomes the first mobile advertising company in Japan to receive SBT certification for small and medium-sized businesses
LUX Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Minoru Tsukamoto) places importance on responding to climate change, and as part of its efforts to realize a carbon-free society, has become the first company in Japan* in the mobile advertising industry to receive SBT certification for small and medium-sized enterprises.
SBT (Science Based Targets) certification is a certification by the SBT Initiative (SBTi), an internationally authoritative organization in the field of climate change measures, that a company's greenhouse gas emission reduction targets are consistent with the standards required by the Paris Agreement. The Ministry of the Environment provides detailed information on the certification on its website, publishes a list of certified companies, and strongly encourages domestic companies to obtain it.
To obtain this SBT certification, CO2 emissions were calculated using “Fast Carbon,” a cloud-based CO2 emissions calculation service provided by Backcast Technology Institute Co., Ltd. (Head office: Minato-ku, Tokyo; Chairman and CEO: Yoshizawa Masataka).
*The list of SBT-certified companies published by SBTi as of April 19, 2024, when our company was certified.
(Research from https://sciencebasedtargets.org/companies-taking-action#anchor-link-test.
・Initiatives to reduce Scope 1 CO2 emissions
We will work to reduce Scope 1 CO2 emissions by making media vehicle operations more efficient and reducing fuel consumption.
・Initiatives to reduce Scope 2 CO2 emissions
We will work to reduce Scope 2 CO2 emissions through energy conservation and other initiatives.
・Initiatives to reduce Scope 3 CO2 emissions
We are working to reduce CO2 emissions through energy conservation by converting the fluorescent lights used in our ad trucks to LED lighting and by converting the power source that was previously generated by generators into batteries and electrifying them.
We are also preparing to calculate Scope 3 CO2 emissions.
Our company's philosophy is to “create entertainment and touchpoints for people throughout the city.” We believe that environmental conservation is the foundation that supports society and the economy, and are working to realize a sustainable society.
Additionally, in order to achieve the Sustainable Development Goals (SDGs), we are working with partner groups to promote initiatives to protect the global environment, such as printing using environmentally friendly inks.
URL:https://www.lux-ad.co.jp/sdgs/
The latest international agreement was adopted at the COP held in 2015 based on the United Nations Framework Convention on Climate Change, which is attended by 198 countries and organizations around the world. The Paris Agreement sets the goal of “keeping the increase in global average temperature well below 2°C above pre-industrial levels, and striving to limit it to 1.5°C.”
SBTs are greenhouse gas emissions reduction targets set by companies, aiming to reduce greenhouse gas emissions by at least 4.2% per year, which is the level required by the Paris Agreement.
The SBT Initiative is an international organization that supports companies and organizations in their efforts to combat climate change, including through SBT certification, with the aim of achieving the goals of the Paris Agreement.
