Google plans to test displaying ads on AI search engine “SGE” – CNET Japan

Google is currently trying to incorporate artificial intelligence (AI) into its search engine, which boasts an overwhelming market share in the world, through the Search Generative Experience (SGE), which is currently being piloted. It is said that Additionally, SGE appears to be planning to add advertising, even though it’s still in its early stages.

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Google’s parent company Alphabet announced its financial results for the third quarter of fiscal year 2023 on October 25, US time. The latest financial results show that despite increasing investment in AI and increasing competition from other search engines such as Bing, the company has maintained strong performance with revenue increasing 11% year-on-year. It has been found.

Alphabet CEO Sundar Pichai also mentioned plans to introduce advertising to SGE during the financial results briefing, and said that he intended to introduce new formats on an experimental basis.some news reportsis telling.

The advertising feature aims to give more advertisers the opportunity to showcase their products to the right audience. Consumers can also expect the benefit of being able to find what they need more quickly.

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When Google announced its SGE initiative in May, it showed off a demo of what ads would look like on the platform. For example, if you search for something specific like “kid’s backpack for hiking,” the results will appear in a conversational format, followed by an ad for the specific product.