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    Google to use generated AI in advertising business = FT | Reuters

    On April 20, Alphabet Inc.’s Google plans to incorporate generative artificial intelligence (AI) technology into its advertising business within the next few months, making it possible to create new advertisements, according to an internal presentation by the Financial Times (FT). Reported based on materials. A picture of the Google logo. REUTERS/Mike Blake

    (Reuters) – Alphabet Inc’s Google plans to incorporate generative artificial intelligence (AI) technology into its advertising business in the coming months to enable the creation of new ads. The Financial Times (FT) reported on the 20th based on internal presentation materials.

    Advertisers will provide creative images, videos and text for a specific promotion, and AI will blend these materials to generate ads tailored to target audiences and sales goals, according to reports.

    Regarding AI, there are concerns that it will be misused for dissemination of false information and “phishing” to extract personal information, but Google said it plans to take countermeasures when introducing new generative AI functions.

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