Google’s “challenging ads” aim to overthrow Amazon in the cloud market | Forbes JAPAN Official Site (Forbes Japan)

The battle between two major companies for supremacy in the cloud market is heating up. While Amazon’s Amazon Web Services (AWS) is currently holding its annual re:Invent conference in Las Vegas, its rival Google Cloud is using a clever local advertising strategy to take on Amazon. It shows off your attitude. AWS is an industry giant with an estimated 33% share of the cloud computing market.

In a show of both boldness and marketing sophistication, Google Cloud is displaying its brand message on the MSG Sphere, a giant spherical screen that opened this year in Las Vegas.

Powered by generative AI, this innovative ad depicts petabytes worth of data coalescing into a dazzling constellation of Google Cloud logos. The artistic ad then displays the slogan ‘A New Way To Cloud’.

Google Cloud’s choice of the MSG Sphere, the world’s largest spherical LED screen, was not coincidental, but with competition from AWS at its conference in mind. The company also projected the Chrome logo during last week’s F1 Grand Prix in Las Vegas.

Google Cloud will start advertising on MSG Sphere from November 27th, and will run two 90-second spots every hour until December 3rd. Meanwhile, Amazon’s AWS is holding a conference at the Venetian Hotel, right next to MSG Sphere.

AWS’ response is still unknown, but officials are hopeful that AWS will launch a similar advertising campaign when Google hosts Cloud Next ’24 next year.

Google has held Cloud Next at San Francisco’s Moscone Center for the past few years, and is planning to hold the event in Las Vegas next April. The cost of advertising on MSG Sphere is by no means small, and it has been reported that the going rate for such luxurious advertising is $450,000 a day (approximately 67 million yen), or as much as $650,000 for a week. There is.

(forbes.com Original text)