“It’s amazing to be bold overseas.” The latest trend in corporate branding movies | BRANDED SHORTS 2023

“BRANDED SHORTS 2023” will be held on June 14th, hosted by Asia’s largest international short film festival “Short Shorts Film Festival & Asia 2023” (SSFF & ASIA). Winners of each category were announced. “BRANDED SHORTS” is a film festival for short movies produced by companies and agencies for the purpose of branding, rather than just advertising. What kind of branding movie won the award? Report on the award ceremony.

Nomura Real Estate’s “I can’t stay next to you forever” starring Go Morita. ‘, and ‘The story of a small chair’, which depicts the growth of a girl and the drama about a chair by Home Center Chain Cainz, 14 works were nominated for the National category. Including the international category, 26 films from 11 countries were nominated. From among these, the award-winning works in each category were selected by a total of eight judges, chaired by Yasuhito Tachibana (drama producer, representative of Nemeton).

The ceremony was held from 14:00 on June 14th at Akasaka Intercity Air in Tokyo. Prior to the announcement of the award-winning works, a talk section by eight judges started in the first part. Yasuhito Tachibana, chairman of the judging committee, along with film director Momoko Ando, ​​Titan CEO Mitsuyo Ota, and Forbes JAPAN editor-in-chief Masaharu Fujiyoshi took the stage. Each of the nominees made their own comments.

Ota commented, “This year’s tone was much brighter than last year’s.” As for the differences between the international and national divisions, Ayana Kizaki, Director of NewsPicks Studios, said, “It’s amazing to go all out overseas.” It is a place where the side and the creators come together perfectly” (Ando). On the other hand, “The international division deals with large-scale social issues, so it is relatively small, but the national division is also trying to place brand value in personal aspects such as parent-child homes and death.” (Kentaro Kimura, Executive Officer, Hakuhodo) ), and there was a lively discussion.

“Branding images also have the power to change people’s lives.”

Following the talk session, the people involved in the 13 films nominated for the National Division took the podium, ending the first part. The second part, which began after a break, was finally the awards ceremony. Tetsuya Bessho, representative of SSFF & ASIA, took the stage during the opening talk. We talked about the significance of holding BRANDED SHORTS with Mr. Masahiro Miwa, President and CEO of Nippon Steel Kowa Real Estate Co., Ltd., which operates the venue, Akasaka Intercity, as a guest. In the midst of this, Miwa made a sudden “declaration”, saying, “In addition to lending the venue, we also want to make a video and participate next year.”