JAGAT Seminar “Latest Trends and Examples of Free Papers 2023 – Advertisement and Publishing System, From the First Issue of ‘Maebashi Shimbun me bu ku’ -” Held on July 20th at the seminar room of the Japan Institute of Printing Technology and online.

The Japan Printing Technology Association (JAGAT) will hold a seminar on the General Printing Research Group on July 20 (Thursday) “Latest trends and examples of free papers 2023 – Advertisement and publishing system, from the first issue of “Maebashi Shimbun me bu ku” -” will be held in the Japan Printing Technology Association seminar room and online hybrid.

The purpose of the event is that during the corona crisis, advertising expenses from the major advertisers in the food, tourism, and beauty industries have shrunk, and free papers have struggled more than ever due to soaring paper costs. The search for a sustainable publishing system continues, and with the corona crisis subsiding and the economy bottoming out, a survey by Dentsu and JAGAT has begun to see a phase of suspension and closure of free papers, changes in paper space, and new launches. .

“Maebashi Shimbun me bu ku” is a free paper that was launched out of fear that residents would not be able to get the information they truly needed, even as smart cities progressed. The paper will consist of high-quality articles and photographs of local people, companies, and places, using advertisements from local companies as a resource, and will be linked with the web.

In this seminar, including the case of “Maebashi Shimbun me bu ku”, we will consider the sustainability of free papers and the changing role they play in the local community.

<“Latest trends and examples of free papers 2023-Advertising and publishing system, from the first issue of “Maebashi Shimbun me bu ku”-” holding requirements>
Date: Thursday, July 20, 14:00-16:45
Capacity: 50 people (deadline as soon as the capacity is reached)
Format: Combined online holding by Zoom and real holding at the venue
Special website:https://www.jagat.or.jp/pri230720
Entry fee
・ General: 15,400 yen (tax included)
・JAGAT member: 11,000 yen (tax included)
・Printing Society members: Free[General]Up to 2[Advanced]Up to 3[Special]Up to 5
*Additional participants: 11,000 yen (tax included) per person
* “Covered delivery” is also available only for members of the Printing Research Society.
*If you want to check whether your company is a member of the Printing Research Society, please contact us from the website below.
URL:https://www.jagat.or.jp/cat7/inquiry

program
14: 00-14: 40: Latest trends in free papers nationwide-From the “Advertising Expenditures in Japan in 2022” survey
Mr. Rikuichiro Morinaga, Dentsu Media Innovation Lab, Dentsu Inc.
14: 50-15: 30: Latest trend of free papers of printing companies-From “JAGAT Free Paper Survey 2022”
Tatehito Fujii, Chief Researcher, Research and Investigation Department, Japan Printing Technology Association
15:40-16:30: “Maebashi Shimbun me bu ku” and “Mebuku.” Thinking about community development and media
Gunma Kawaraban Co., Ltd.: “Maebashi Shimbun me bu ku” Editor-in-Chief Kazuya Abe
16:30-16:40 Discussion

How to apply
Proceed to the application form from the special website below, fill in the necessary information and register. After registration, we will send you a certificate of participation and course guidelines by e-mail.
URL:https://www.jagat.or.jp/pri230720
*The application deadline is 15:00 on Wednesday, July 19th.
*If you would like to take the course at the real venue, please add so in the remarks column at the end of the entry form on the special website. The venue is the seminar room of the Japan Printing Technology Association (1-29-11 Wada, Suginami-ku, Tokyo).