Japanese cars are popular in Italy, but recently Chinese manufacturers have lost their share!? We asked a motorcycle dealer in Milan about the reality[Vento Italiano N.3](Mosai) – Yahoo! News
I visited an Italian motorcycle dealer specializing in Japanese cars.
This is the third column of “Vento Italiano” (Italian Style), which brings out the situation in Italy from the local area. This time I would like to share with you how Italians view Japanese cars.
As a Japanese person, you may be wondering, “What do other countries think of Japanese products?” To put it simply, the truth is that Japanese motorcycle manufacturers in Italy are overwhelmingly popular even amongst European competitors. I think it’s a brand, but I think it’s backed up by its long history. For example, it’s like “I’m so happy and proud to own a Honda vehicle.” However, in Italy, the situation is a little different between four-wheeled and two-wheeled wheels, and the government adopted the protection policy of its own manufacturers, and surprisingly, Toyota was not well known even around 2000 (it’s not now). but). On the other hand, when it comes to motorcycles, Honda has long built motorcycle production plants in Italy, and Japanese cars have become a familiar face. * Editorial note: Honda Italia Industriale, a motorcycle manufacturer in Italy, was founded in 1971. Initially, the company mainly focused on 125cc motorcycles, but by the 1990s it also began to be responsible for the production of large-displacement vehicles. In recent years, they have been producing Hornet 600 and CB1000R. Currently, the main focus is on producing scooters such as the Forza 350/ADV350 and the SH series, but motorcycles are producing the CB125R. So, what about sales sites? This time, it has been around for a long time in Milan, and it began handling Japanese cars when Japanese motorcycle manufacturers first entered Italy, and now it is now an official dealer for all Japanese manufacturers (Honda, Yamaha, Suzuki, Kawasaki). I visited the bike shop “JAPAN MOTO” that I have. In Italian, “MOTO” refers to “motorcycle” or “bicycle”, so it’s probably like “a Japanese (manufactured) motorcycle shop.” It’s exactly like that, the store name is straightforward. It opened in 1977, and in addition to stores that sell and repair the vehicles they visited this time, they also operate two stores that sell clothing and supplies. Currently, the three pillars of “new car sales, second-hand car sales, and repairs” are well-established as the pillars of revenue.
