Japan’s first call tracking system “Call Data Bank” now supports offline conversion import function for Yahoo! Display Ads (July 22, 2024) – Excite News
The offline conversion import function, which dramatically improves analysis accuracy and significantly reduces analysis time, has expanded its scope to further improve efficiency.
Call Data Bank, the industry’s most advanced call tracking tool provided by Loghraf Inc., dramatically improves the accuracy of analysis by examining keywords, click IDs, segments, audiences, and creatives, including call conversions (results of incoming calls), and also has an import function that significantly reduces analysis time.
Following on from its previous support for Google Ads (Search, Display) and Yahoo! Search Ads, the offline conversion import feature is now also available for Yahoo! Display Ads.
■ What can be achieved
When it comes to online advertising, there are an infinite number of combinations, numbering in the tens of thousands, for the keywords users search for, ClickIDs, segments, audiences, and creative sets. To increase the effectiveness of advertising, it is necessary to show the most suitable ads to users who are searching for your company’s services, so it is necessary to control many product-related elements and optimize operations.
By combining unique logic, “Call Data Bank” enables analysis of tens of thousands of combinations with fewer phone numbers, and analyzes elements such as keywords and call conversions (results of incoming calls) for each target on a per-user basis. Furthermore, by sending to Yahoo! Display Ads, which has now become compatible in addition to Google Ads (search, display) and Yahoo! Search Ads, the range of data that can be correctly analyzed on the management screens provided by each platform has been expanded.
In addition, by using the automatic bidding function of each platform, advertising evaluation is performed in real time, taking into account offline conversions for each element such as keywords, and the bid price is automatically optimized according to the goal (CPA, ROAS). By mechanizing the flow of analysis, bidding, and verification, it is possible to quickly implement the PDCA cycle and achieve early improvement in advertising effectiveness, as well as quickly respond to external factors other than the numbers that can be read from advertising, such as seasonal factors and the emergence of competitors.
*According to our own research as of July 2024. As a “telephone forwarding call tracking service” in Japan
■About the call tracking tool “Call Data Bank”
“Call Data Bank” makes it possible to treat telephone inquiries, orders, and other results in the same way as web conversions.
Since it is possible to link multiple phone numbers with web data and analyze them, this function is indispensable for properly measuring advertising results in industries that receive a lot of inquiries and orders over the phone.
Furthermore, compared to other call tracking systems, it has excellent integration with major web advertising and analytics, and simply installing it allows you to centrally analyze data from a variety of measurement targets. Even if your company does not have a PBX (Private Branch Exchange), you can analyze actions that occur when calls are made to measurement phone numbers using CTI and CRM data.
With Call Data Bank, you can start call tracking right away without any new capital investment.
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■ Overview of Rograph Co., Ltd.
Representative Director: Katsuyuki Fujimoto
Address: 203 and 206 Juho Building, 1-23-22 Hyakunincho, Shinjuku-ku, Tokyo
Established: January 2018
Business: Log(behavioral history) + Graph(relevance) = LOGRAPH
Lograf Inc. creates new innovations through data analysis and continues to evolve while exploring new discoveries. In addition to its unique call measurement function, it operates the multi-functional call tracking tool “Call Data Bank” that can be linked with a variety of tools, and the marketing platform “Omni Data Bank” that collects, manages, and operates all first-party data required for advertising operations.
Corporate Website: https://lograph.co.jp/
Call Data Bank site: https://call.omnidatabank.jp/
“Omni Data Bank” site: https://omnidatabank.jp/
Company press release details: https://prtimes.jp/main/html/rd/p/000000018.000051404.htmlPR TIMES top page: https://prtimes.jp
