K-POP streaming around the world increased by 42% from last year this year = Japan has the highest number | Yonhap News

According to a report by U.S. research firm Luminate, the cumulative number of on-demand audio and video streams for the top 100 K-pop artists from the beginning of the year to October 5 was 90.4 billion, an increase of 42.2% compared to the same period last year. did.

Luminate provides various music-related sales data for the US Billboard charts. The fact that we spotlighted the growth of K-Pop itself means that K-Pop has achieved rapid growth in the global music market.

The country with the most K-Pop listening was Japan (9.7 billion). This was followed by the United States (9.2 billion), Indonesia (7.4 billion), South Korea (7.3 billion), India (6.2 billion), the Philippines (4.2 billion), and Mexico (3.5 billion won).

In Japan, the world’s largest market, it has been found that the popularity of Korean singers is led by women from Generation Z (born between 1995 and 2009).

Based on the company’s research, Luminate explains that 39.0% of Gen Z women in Japan listen to K-POP, and they are 105% more likely to listen to K-POP than the average Japanese person. .

It also released streaming data by region for the top five K-pop groups, BTS, TWICE, BLACKPINK, Stray Kids, and New Jeans. All five groups had a high proportion of Asians, but there were large differences in the degree of dependence among the groups.

Looking at NewJeans’ streaming data by region, Asia accounted for 67.6%, followed by North America (US/Canada) at 14.4%, Latin America at 9.0%, and Europe at 7.2%. Asia also accounted for more than half of TWICE and BLACKPINK’s sales, at 59.6% and 58.7%, respectively. For BTS, the Americas accounted for 34.9% (Latin America 20.2%, North America 14.7%). Stray Kids also had 37.2% in the Americas (16.3% in Latin America, 20.9% in North America). Luminate explained that it’s important to note that each singer has a different geographic mix of streaming.

Luminate also analyzed the worldwide hit of the single “Cupid” by the new Korean girl group FIFTY FIFTY. Since the Sped-Up version of Cupid was released in April, it has become popular on the video sharing app TikTok, leading to an increase in streaming worldwide.

hjc@yna.co.kr