Kaizen Platform—Starts offering inbound video advertising package using overseas cast | Money Post WEB

*13:19JST Kaizen Platform—Starts offering inbound video advertising package using overseas cast
Kaizen Platform <4170>announced on the 10th that it will begin offering inbound video advertising packages that utilize overseas casts.
The aim is to support effective marketing activities in the booming inbound market.
According to a survey by the Ministry of Land, Infrastructure, Transport and Tourism, the number of foreign tourists visiting Japan in June 2024 was approximately 3.14 million, the highest ever for a single month, and the consumption amount by foreigners visiting Japan was approximately 2.1 trillion yen, also the highest ever for a quarter. are recorded.
In the revitalizing inbound market, an important point for effective marketing is to convey its appeal not only from a Japanese perspective but also from an overseas traveler’s perspective. However, there are hurdles to using foreign influencers, such as difficult creative direction, troubles with rights and contracts, and long delivery times.
In this service, US creative directors of Kaizen Platform USA (KAIZEN PLATFORM US subsidiaries) create videos using directly networked casts. We solve problems in using overseas cast members and support speedy and effective inbound marketing activities.