Received the Gold Award at the 44th “2023 Japan BtoB Advertising Awards”
Kawasaki Kisen Kaisha, Ltd. (hereafter referred to as “our company”) environmental series advertisement 4 points “Full power forward towards low carbon and decarbonization” will be presented at the 44th “2023 Japan BtoB advertisement” sponsored by the Japan BtoB Advertising Association Award” in the magazine advertisement section, and the award ceremony was held on June 9th.
The Japan BtoB Advertising Award is Japan’s only general contest for BtoB advertising work, held by the Japan BtoB Advertising Association since 1980. There are 15 categories in total, including product catalogs, posters, and newspaper advertisements. It is divided into various categories, and aims to praise the creative achievements of advertising for business in Japan, to be judged by advertising production and marketing experts, and to give recognition and evaluation to excellent BtoB advertisements. It was the first time for our company to receive this award in all categories.
The company has established the “K” LINE Environmental Vision 2050 (Note 1), a long-term environmental policy. We have decided to take on the challenge of achieving net zero emissions, and in the medium-term management plan announced in May 2022, we are committed to a smooth energy transition for our company and society, and are working to realize a low-carbon and decarbonized society. We have set a long-term management vision to promote. Our company’s environmental advertisements, “Full Advance to Low Carbon and Decarbonization,” were created with the theme of our specific efforts. Fueled car carriers, SEAWING, an automatic kite system that uses wind power to reduce CO2 emissions by more than 20%, and ammonia-fueled car carriers, which use zero-emission fuel, to achieve net-zero emissions by 2050. It is modeled after a ship supporting offshore wind farms, which are expected to
We will respond flexibly and proactively to customer needs, including environmental measures, which are expected to expand in the future. We will strive to contribute to the further development of the company and improve our corporate value.
(Note 1) “”K” LINE Environmental Vision 2050 -Connecting the Blue Sea to Tomorrow-“
https://www.kline.co.jp/en/sustainability/environment/management.html