Ikebukuro PARCO will hold a campaign “IKEBUKURO PARCO AUTUMN SELECTION” from September 1st to October 16th to propose opportunities to think about sustainability while enjoying autumn fashion.
The theme of the campaign is “Don’t be afraid, Just enjoy.” With the meaning of enjoying fashion and sustainability without fear. The video creator model kemio was used as a model, and art director Minoru Murata worked on it. During the period, we will hold a pop-up to collect old clothes and containers related to sustainability.
The used clothing collection event was supervised by Arisa Kamata, an ethical fashion planner. By bringing and separating old clothes, the first 1,000 people will receive a 500-yen coupon for Ikebukuro PARCO. The exhibition will be held from September 16th to 25th.
In addition, the fashion market event “TENNOZ COLLECTION” will be held for the first time on October 15th and 16th. About 70 shops such as vintage apparel, jewelry, old books, products, etc. will be gathered together.
In addition, since last autumn, we have continued to renovate with the theme of “parco that can be enjoyed without gender and agelessness”, and “UGG”, “DR.MARTENS”, and “RED WING” will open this fall. , to expand the handling of men’s and women’s shoes.
