Maximum the Hormone’s “Hungry Eco-Favorite Store Project” won 3 crowns, including 2 gold crowns, at the ACC Award, Japan’s largest advertising and marketing award! | Geki Rock News

The new song “Hawatari 200 million centimeters”, which was announced the other day as the insert song/ending theme for the TV anime “Chainsaw Man”, has become a hot topic, and the non-credit ending video has been viewed more than 6.5 million times in the first week of its release. maximum the Hormone. This time, in addition to the music, the creative and marketing ideas by MAXIMUMZA Ryo (singing, 6th string, and younger brother) were highly evaluated, and Hormone launched a fan community creation project “Hungry Peco Eko Favorite Store Project” in 2018. won ACC Gold in the media creative and design categories of Japan’s largest advertising and marketing award “2022 62nd ACC TOKYO CREATIVITY AWARDS”, which boasts a total of 2,553 entries! In addition, it was selected as a finalist in the creative innovation category and won three crowns!
　
The “Hungry Eko Favorite Store Project” is an ongoing effort that has continued since 2018 by Maximum the Ryo, who created new interactions between fans from a single coupon. There are many fans who run restaurants and other shops in Hungry Peko (hormone fans), and they were suffering from the deterioration of management due to the corona wreck. As a support measure under such circumstances, Hormone has been working since 2018 to expand its network of “hungry friendly member stores”. On a special site, you can find member stores run by fans as “hungry favored stores”, and enclose “coupon tickets” that can be used at the member stores in Hormone’s works. Hungry Peco has created a system where you can receive a small service by bringing a coupon to a shop that is also run by Hungry Peko. As of November 2022, more than 500 stores are members.
　
Pre-sales of works and sales of limited goods are carried out at affiliated stores, and each store competes to appeal to fans, and autonomous advertising activities are carried out, boosting this network.
　
Hungry Eco-friendly.com:https://www.harapekoeko.com/
　
For the store, it will be an opportunity to create new regular customers, and for customers, the store will be a place where fans can meet and interact with each other, as customers can receive services at the store of the store owner who has a common topic. For Hormone, the connection between fans at affiliated stores has spurred the fan’s band fever, showing more live performances and SNS excitement than before Corona. The band’s fans, the shop owner’s fans, and Maximum the Hormone created a win-win-win triangle relationship, which was highly evaluated from both marketing and creative aspects, leading to the award.
　
The project continues to thrive on the fan community with new projects such as the recent introduction of a Hormone Lottery limited to favoritism stores where you can win the right to become a “King” with various benefits.
　
■”2022 62nd ACC TOKYO CREATIVITY AWARDS”
HP:https://www.acc-awards.com/
List of winning works:https://www.acc-awards.com/festival/2022fes_result/

▼Program information

TV animation “Chainsaw Man”
Broadcast every Tuesday from 24:00 on 6 TV Tokyo affiliated stations
Opening theme: Kenshi Yonezu “KICK BACK”
Insert song: Maximum the Hormone “Hagatari 200 million centimeters”
Ending theme:
ano “Chu, diversity.”
Eve “Fight Song”
Aimer「Deep down」
Kanaria “Cerebral Rendezvous”
syudou “In the Backroom”
Queen Bee “Violence”
I wish it was midnight all the time. “remaining lives”
TK from Ling tosite sigure “first death”
TOOBOE “tablet”
Vaundy “CHAINSAW BLOOD”
PEOPLE 1「DOGLAND」
Maximum the Hormone “200 million centimeters of blade length”
Official site:https://chainsawman.dog/
Official Twitter:@CHAINSAWMAN_PR
©Tatsuki Fujimoto/Shueisha/MAPPA