Meta’s targeted advertising model faces new EU regulator decisions – CNET

On December 5, local time, the European Union’s (EU) privacy regulator announced that Facebook and Instagram, operated by Meta Platforms, would agree to targeted advertising based on actions within these apps. It is said that the court ruled that it should not be used as a condition for using. The Wall Street Journal (WSJ)reported.

Courtesy: James Martin/CNET

The ruling, handed down by a committee representing EU privacy regulators, has not yet been made public. However, according to the WSJ, it is asking Ireland’s Data Protection Commission, which regulates Meta in the EU, to issue an official order reflecting its decision and imposing a fine. The WSJ article cited an unnamed person familiar with the regulator’s decision.

Meta allows users to opt out of targeted ads based on data from other apps and websites, but behavioral ads like what videos you watch or what items you tap within its apps. The WSJ points out that it doesn’t offer that option. If the ruling is upheld, Meta could be required to provide such an opt-out, but it’s unclear what steps the company will take, said the people.

Meta can appeal the ruling, but if the ruling is upheld, it could be a major blow to the company’s lucrative advertising business. The less data the ads rely on, the less effective the personalized ads that appear on Facebook and Instagram, but the company relies on for much of its revenue.