Mobile game advertising market: Gakumasu in Japan and OreAra in Korea have a strong presence – Sensor Tower's latest report | GameBusiness.jp

On July 17, 2024, Sensor Tower released its latest report, “Insights into Global Mobile Game Advertising Trends 2024.”

In the first half of 2024, mobile game advertising spending in the US market exceeded $650 million, with mobile strategy games accounting for 35% and RPGs for 28%. During the same period, mobile strategy games' IAP revenue reached $2 billion, with an advertising ROI of 9.3, while mobile RPG revenue approached $1.2 billion, with an advertising ROI of over 7.

One notable success story is Scopely's “MONOPOLY GO!” Since its release in April 2023, the company has strengthened its digital ad delivery, and as of June 2024, the game's total digital ad spending in the United States has reached $100 million, cumulative IAP revenue has reached $2.2 billion, and advertising ROI has reached an astounding 22.

Meanwhile, in the Korean market, Netmarble's “Only I Level Up: Arise” is attracting attention. Released in May 2024, this game is based on a popular Korean webtoon and has topped advertising SoV on multiple platforms, including AdMob, YouTube, and Facebook in Korea. It has exceeded $80 million in total revenue worldwide in about a month since its release.

The report points out that advertising creative localized into various languages ​​has contributed to the film's success in global markets.

In the Japanese market, Bandai Namco Entertainment's “Gakuen Idolmaster” has been attracting attention. Since its release on May 16th, the game has been ranked among the top mobile game ad SoV on the YouTube platform, mainly due to its beautiful characters and visual effects in banner ads. It has exceeded 1.6 million downloads in just two weeks since its release.

The full report is available atSensor Tower official websiteYou can download it at.