“Monster Rehab Lemonade Tea” released on October 25 The popular “MONSTER Rehab” series in Europe and the United States has landed in Japan

■ Development background
According to our research, energy drinks are being consumed more and more every year when you want to change your mood. In order to meet the needs of users, we will develop the “MONSTER Rehab” series, which is based on the concept of refreshing, which has been released in advance in Europe and the United States, for the first time in Japan. This series is based on black tea and fruit juice, and is a popular taste not only for men but also for women. “Rehab” comes from the “Rehab pool party” held at the Hard Rock Hotel in Las Vegas.

■ Content features
It is the most popular flavor developed in Europe and America. Based on lemonade tea, coconut water and mangosteen juice are used to create a refreshing aftertaste. In addition, it is a non-carbonated design that does not contain carbonic acid, so you can drink it cleanly. In addition, it contains B vitamins, arginine, carnitine, ginseng extract, and caffeine (38mg/100ml).

■ Energy drink sales volume No. 1*
Since 2012, the “Monster” brand has recorded record-high sales volume for 10 consecutive years, and holds the No. 1 share in energy drink sales volume.
* : Beverage Research Institute estimate Energy drink market January-December 2021 Number of boxes sold by manufacturers (in Japan)

Product Summary