Musk announces addition of 2 plans including “no ads” to X’s subscription service | Forbes JAPAN Official Site (Forbes Japan)

Elon Musk, the owner of X (formerly Twitter), announced on the 20th that he will be introducing two new plans for his subscription service “X Premium” “soon”.Noticedid. There are two types of plans: a low-priced plan that allows you to use all the features but no ads, and a high-priced plan that does not display any ads.

X currently offers X Premium, which allows users to edit and post long texts, starting at $8 per month (980 yen in Japan). Musk did not disclose details such as the price of the new plan.

This week, X launched a pilot program in New Zealand and the Philippines that charges new users $1 a year.I started. A subscription is required to use basic features such as posting, reposting, and “liking.” This is to reduce the number of “bots” that exist in X.

Musk, who bought Twitter last October for $44 billion (approximately 6.4 trillion yen at the then-current exchange rate), is experimenting with different ways to make money.Last month, it said it was “moving toward charging all users a small monthly fee.”commentWas.

Many advertisers pulled out of Twitter after Musk’s acquisition and mass layoffs. Musk blamed the decline in ad revenue on “activist groups putting pressure on advertisers” even though “nothing” had changed in his policies regarding content moderation (monitoring and removing inappropriate posts). claims.

(forbes.com Original text)