Outbrain Japan renews JICDAQ certification, Digital Advertising Quality Certification Organization (January 5, 2024) | BIGLOBE News

Outbrain Japan Co., Ltd. (Shibuya-ku, Tokyo, General Manager: Atsushi Masuda, hereinafter referred to as “Outbrain Japan”), a leading technology platform for the open web, has announced that it will be certified by the Japan Digital Advertising Quality Certification Agency (JICDAQ) as of January 1, 2024. We would like to inform you that we have renewed our certification as an “advertisement transaction intermediary business” in two areas: “Brand Safety” and “Invalid Traffic Countermeasures” based on the quality standards set by ).

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Certification updated on January 1, 2024
　
Since Outbrain was founded in 2006, we have consistently strived to create an environment where everyone involved with our company can engage in advertising in a healthy manner. By receiving quality certification from JICDAQ, we will provide advertisers with safe and secure advertising services, deliver quality-guaranteed advertising to users, and contribute to the healthy development of advertising and journalism. I would like to contribute to Regarding the new branding solution “Onyx,” which we announced to be introduced in Japan at the end of last year, we have partnered with DoubleVerify to provide a high-quality service that can be used with confidence.

With this certification renewal, our business processes are subject to JICDAQ's quality certification: “Ensuring brand safety associated with the quality of advertising placements” and “Excluding invalid traffic including ad fraud.” It has been recognized once again that it complies with the certification standards. Outbrain Japan will continue to strive to maintain and improve the quality of our services.

◆JICDAQ (Japan Joint Industry Committee for Digital Advertising Quality & Qualify)
JICDAQ is comprised of the Japan Advertisers Association (JAA), the Japan Advertising Association (JAA), and the Japan Advertising Association (JAA).AAA), Japan Interactive Advertising Association (JIAA), and the Japan Interactive Advertising Association (JIAA) are organizations that certify the quality of digital advertising.
JICDAQ has established certification standards for business processes related to “excluding invalid traffic including ad fraud” and “ensuring brand safety associated with the quality of advertisement placements” for digital advertising-related businesses, and has established standards for business processes related to “excluding invalid traffic including ad fraud” and “ensuring brand safety in line with the quality of advertisement placements”, and conducts business appropriately in accordance with the standards. We will certify business operators that are using the service and publish their company names. Additionally, by disclosing the company names of advertisers who support our philosophy, we aim to improve the quality of advertising through collaboration between advertisers and those in the advertising industry.

◆About Outbrain
Outbrain (Nasdaq: OB) is the leading technology platform that helps advertisers and publishers succeed by connecting with users on the open web. Across more than 7,000 media networks around the world, AI and machine learning predict moments of user engagement that lead to important outcomes for advertisers and publishers. Founded in 2006, Outbrain is headquartered in New York with offices in Israel, the United States, Europe, Asia Pacific, and South America.

Company name: Outbrain Japan Co., Ltd.
Representative: General Manager Atsushi Masuda
Location: Ebisu SA Building 9F, 1-20-5 Ebisu Nishi, Shibuya-ku, Tokyo
U R L: https://www.outbrain.com/jp/
Facebook: https://www.facebook.com/outbrainJP/

*Contact information regarding this matter
Outbrain Japan Co., Ltd. Public Relations Officer Taguchi
Email address: pr-jp@outbrain.com