Privacy Mark “Metro Ad Creative Award” Sponsorship Announcement of Sponsorship Award & Judge’s Special Award W

-The Ginza Line Gallery Train with works on display is in operation! From May 15th

May 8, 2023
Japan Information Economy and Society Promotion Association

Privacy Mark SystemThe Japan Information Economy and Society Promotion Association (JIPDEC), which operates theMetro Ad Creative Awards 2022”, and solicited “ideas to make young people aware of the privacy mark”.

We would like to inform you that JIPDEC has selected the following ideas from among the many submitted ideas for the Sponsorship Awards. In addition to the Sponsoring Company Award, two ideas for JIPDEC’s challenges won the Judge’s Special Award.

Each award-winning work will be exhibited as a gallery train on the Tokyo Metro Ginza Line until May 15th.

JIPDEC Sponsorship Award “#If there was no privacy mark

Proposal link to the Metro Ad Creative Award site
Winner: Yutaro Nagata (TBWA HAKUHODO) / Co-creator: Hikari Ono (TBWAHAKUHODO)

A privacy mark installed on the wall of the station. When you turn it over, “someone’s secret” appears. It is a work that makes you imagine if there was no “privacy mark”.

JIPDECMessage from Matsunobu, Privacy Mark Promotion Center

Thank you for submitting your application to JIPDEC. And congratulations on winning the Sponsorship Award and the Special Jury Award. The work that was selected for the Sponsoring Company Award is a sight to behold, with so many privacy marks lining up at the station. rice field. In addition, it is a wonderful work that makes you realize the importance of personal information while laughing and makes you understand the privacy mark intuitively by setting up a “someone’s secret” that everyone is a little curious about. I think. In addition, among the works that won the Special Jury Prize and other submitted works, we received many ideas that we would like to realize at the station. Thank you to everyone who applied.

■JIPDECIdeas for assignments Special Jury Prize
“Personal information big release sale” (Proposal link to the Metro Ad Creative Award site)
Winner: Yuga Maruyama (Prap Japan) / Co-creator: Kaho Shigemi (KAYAC)

Visualize what happens to personal information when it is leaked. We are appealing the point that “Please know the privacy mark so that this does not happen.”

■JIPDECIdeas for assignments Special Jury Prize
“Large Terms” (Proposal link to the Metro Ad Creative Award site)
Winner: Ichibuki Tokumitsu (Dentsu) / Co-creator: Ayane Yoshida (McCann Health Japan)

First, make sure to read the terms and conditions of each company. This will protect their personal information. However, at the same time, I would like you to look for the privacy mark as a mark of security. For that reason, we have created a “strange agreement”, and at the same time, it is a work that conveys the importance of protecting personal information at the same time as saying “You must not agree to such things”.

“Metro Ad Creative AwardWhat is
Together with the Metro Ad Agency, which creates “future new transit advertising OOH,” we will make the most of the transportation media of Tokyo Metro, encounter expressions and ideas that will lead to the creation of new value, and discover and nurture such talent. It is an award with a purpose.

The privacy mark system was established this yeartwenty fiveanniversary

The “Privacy Mark System” is a system that uses a logo mark called “Privacy Mark” to show consumers in an easy-to-understand manner that the personal information protection system and operation of companies and organizations (operators) are appropriate. . In April 2023, we will celebrate the 25th anniversary of our founding.

As of March 31, 2023, 17,400 companies have been granted the Privacy Mark, and business operators will communicate to consumers that they handle personal information appropriately, and the people working there will be aware of their responsibilities. I am working on it.

The privacy mark declares that it will strive to become a system that is even more necessary for everyone, and as a 25th anniversary project, we will create a commemorative logo mark, publish various contents on the anniversary site, and new initiatives. We will continue to expand. Please stay tuned.

■Privacy Mark 25th anniversary anniversary site
■Privacy Mark in Numbers (Privacy Mark Official YouTube Channel)
■List of privacy mark systems seen in videos

■Inquiries regarding this matter
Japan Information Economy and Society Promotion Association (JIPDEC)
Privacy Mark Promotion Center
Inquiry formhttps://www.zipdec.or.jp/pmark_inquiry.html