“Ranking of international conference venues” Japan ranked 7th, “no face-to-face meetings” is the reason for the ranking drop | Visit Japan Lab
International Conference Association (ICCA) has released its 2021 ranking of international conference venues. This ranking ranks countries and cities around the world based on the number of international conferences held each year.
In this ranking, Western countries dominated the rankings, just as they did before COVID-19, but three Asian countries, Japan, China, and South Korea, ranked in the top 10.
The number of virtual and hybrid conferences hosted has boosted the rankings of these three Asian countries. on the other hand,Face-to-face meetings were extremely rare compared to other regions.
East Asia, including Japan,The world’s strictest corona regulationsThe result is that you can see that the
2021 edition of international conference venue rankings announced
International Conference Association (ICCA)teeth,”ICCA Ranking Public Abstract 2021 -Destination Performance Index (DPI)-” was announced. This report ranks countries and cities around the world based on the number of international conferences held each year.
In 2021, a total of 7,908 international conferences were scheduled around the world. 60% of them were in virtual or hybrid form. The same percentage was 31% of the total in 2020, so the percentage has doubled compared to the previous year.
In addition, the total number of participants in the 2021 international conference was 4.2 million. 32% of those attendees were ‘potential attendees’ of conferences that were postponed or cancelled. However, considering that the same ratio was 53% of the total in 2020, it can be said that the possibility that the international conference can be held as scheduled in 2021 has increased.
ICCAIn the report, Sendhil Gopinath, CEO of the company, said, “Technological advances introduced out of necessity will make a significant contribution to our industry as we head into the era called the Fourth Industrial Revolution. Let’s go,” he said.
Even after 2022, as the world continues to walk the path of coexistence with infectious diseases, international conferences using online formats are considered essential.
Europe and the United States Dominate Top Rankings, but Japan, China, and South Korea Do Good
The top 10 overall rankings for 2021 are as follows. Meetings held online are counted as being held in the country that hosted the meeting.
The rankings by format are as follows.
The United States was ranked first overall. Of the six departments, the number of scheduled meetings, the number of virtual meetings, the number of digital meetings (total number of virtual and hybrid meetings), and the number of continuing businesses (total number of face-to-face meetings, virtual meetings, and hybrid meetings) )” won first place in four categories.
After 2nd place, European countries lined up with Spain, Germany, France, Italy, and the United Kingdom in 6th place. Europe lifted corona restrictions early, so a relatively large number of face-to-face meetings were held.
andJapan ranked 7th, China ranked 9th, South Korea ranked 10th, and 3 countries from Asia ranked in the overall top 10Did.
What boosted the rankings of these three countries was the large number of international conferences held online.especiallyChina, Japan, and South Korea monopolize the first to third places in the number of hybrid conferencesThis resulted in
Japan’s strict corona regulations, Tokyo “zero face-to-face meetings”
In other categories, Japan ranked 4th in “Number of business continuity”, 3rd in “Number of planned meetings” and “Number of virtual meetings”, and 2nd in “Number of digital meetings”.
In this way, Japan ranked high across the board in each category. However, Japan remained in 7th place in the overall ranking.
The factor isThe number of face-to-face meetings is extremely lowThat’s it.
Of the six countries that are higher than Japan in the overall ranking, the United Kingdom has the lowest number of face-to-face meetings at 12. The United States, which ranked first overall, also ranked first in the number of face-to-face meetings with 32.
On the other hand, the number of “face-to-face meetings” in the three East Asian countries is 12 in China, 5 in South Korea, andOnly 3 in Japanis staying. Face-to-face meetings have become extremely rare as East Asian countries maintain strict border controls.
This trend is also evident in the overall rankings by city. In terms of the number of face-to-face meetings, Seoul ranked 13th overall, with one, and Beijing ranked 27th overall.
And Tokyo ranked 48th overall,“Number of face-to-face meetings” is 0It is Among the overall top 50 cities,Tokyo is the only city with 0 face-to-face meetingshave become.
Early deregulation to restore face-to-face meetings
For business trips such as international conferences,MICE”, the JapaneseInboundIn recent years, it has also attracted attention in the industry.
If business events such as international conferences are held, many foreigners will visit Japan at once.Also, compared to sightseeing trips, the amount spent per traveler is higher.MICEis a feature of
Holding international conferences face-to-face, or a hybrid of face-to-face and online, will have a ripple effect on multiple industries, such as the transportation industry, including aviation, and the local tourism industry.Therefore, having all meetings completed online isInboundIt is not a good idea for the Japanese economy.
In order to resume full-fledged face-to-face meetings in Japan, it is necessary to ease corona restrictions as early as possible. First of all, it is considered that the first priority is to relax border measures to the same level as in regions such as Europe, the United States and Southeast Asia.
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International Conference Association:ICCA Ranking Public Abstract 2021 -Destination Performance Index (DPI)-
