As part of the SAMURAI BLUE (Japanese national football team) support project “New scenery 2022”, the Japan Football Association (JFA) will hold a vision of Shibuya Scramble Crossing from November 16th (Wednesday) to 22nd (Tuesday), 2022. We carried out advertisements using
The advertisement that jacks the seven visions around the Shibuya Scramble Crossing expresses the SAMURAI BLUE’s play that connects the passes toward one goal, based on the concept of “Being connected, you can overcome”, and after scoring a goal The athletes, staff, and spectators all expressed their happiness together.
In addition, we have summarized the state of the promotion carried out during the period in the video.
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Aired at Shibuya Scramble Crossing
Showing the promotional movie%F0%9F%94%B7
\Messages are connected even across visions…? %F0%9F%A4%94
Today’s first match is finally%F0%9F%94%A5Let’s push forward with passionate support%F0%9F%92%AA
*The broadcast in Shibuya has already ended.#over ties #new scenery 2022#jfa #daihyo #Japan national soccer team pic.twitter.com/QIwg7APn87
— Japan National Soccer Team %F0%9F%87%AF%F0%9F%87%B5[11.17 (Thursday)]vs %F0%9F%87%A8%F0%9F%87%A6[11.23 (Wednesday)]vs %F0%9F%87%A9%F0%9F%87%AA (@jfa_samuraiblue) November 23, 2022
In addition, poster advertisements, which are also being held at the Shibuya Scramble Crossing and Q Front Building, are scheduled to be posted until November 29 (Tuesday).
In addition to outdoor advertisements in Shibuya, flag advertisements are also being carried out on Nihonbashi Chuo-dori (Chuo-ku, Tokyo) from November 13th (Sun) to December 2nd (Fri).
*The player photos used in the poster visuals for Shibuya and Nihonbashi were taken by photographer Jiro Konami, and represent players who “challenge” aiming to advance to the top 8 or higher.
November 23, 2022 (Wednesday) Japan National Team vs Germany National Team 22:00 kick-off (scheduled/Japan time)
November 27, 2022 (Sunday) Japan National Team vs Ecuador National Team 19:00 kick-off (scheduled/Japan time)
December 02, 2022 (Friday) Japan National Team vs Spain National Team 4:00 kick-off (scheduled/Japan time)
“New Scenery 2022” is a project to support the SAMURAI BLUE (Japan National Team)’s challenge to “New Scenery” (= top 8 of this tournament) by gathering power from all over Japan. To create connections with football together with fans and supporters, sponsor companies, 47 prefectural football federations, local governments, and broadcasting stations, foster the enthusiasm of cheering, and deliver it to the team. In addition, we will work with the aim of inspiring many people to have dreams and hopes through the moving experiences of athletes playing and taking on challenges.
Tournament period: November 20, 2022 (Sun) to December 18, 2022 (Sun)
group stage
Round 1 November 23 (Wednesday) 16:00[現地時間] vs Germany National Team
Round 2 November 27th (Sun) 13:00[現地時間] vs Costa Rica National Team
Round 3 December 1 (Thursday) 22:00[現地時間] vs Spain National Team