Septeni will hold a webinar on the theme of TVer advertising -9/29 (Thursday) 15:00-[ニュース] -Exchangewire Japan
Septeni will hold a webinar on September 29th (Thursday) titled “[TVer employee presentation]Septeni’s thoughts on how to use TVer advertising and the latest cases”.
(Sponsored by Septeni Japan)
With the recent expansion of the video distribution service market, the options for media for advertisers are increasing. The number of views and users has increased rapidly over the past year, and video advertisements distributed by the official commercial TV distribution service “TVer”, which has started real-time distribution with terrestrial broadcasting, are also one of the important media.
In this webinar, Septeni, which has been involved in the digital advertising business and has supported many branding areas, will share with TVer how to use TVer advertising and the latest examples from various angles, such as connected TV, on/off integration, and index design for digital recognition. introduce.
Overview of the event
date and time
Thursday, September 29, 2022 15:00-16:00
venue
Online (Webinar on Zoom)
Recommended for
Person in charge of a company considering collaboration between TVCM and digital
Person in charge of a company considering advertising distribution to TVer and connected TV
Person in charge of a company that is implementing or considering advertising in the cognitive area
cost
Free (pre-registration required)
Capacity
300 people
Lecture content
◆ Part 1 “Latest Trends in TVer Ads”
TVer introduces the latest market trends and updated information from an advertising perspective regarding TVer advertising, which is growing rapidly these days.
◆ Part 2 “Septeni’s latest TVer advertising techniques”
Septeni has formed a special program with TVer to create many cutting-edge examples.
We will introduce specific latest utilization techniques and tips such as on-off integrated marketing that combines TVCM distribution and digital distribution and utilization of connected TV.
◆ Part 3 “Introduction of latest case studies”
Introducing the latest case studies from TVer and Septeni.
◆ Q&A
Notes
*Pre-registration is required to participate.
*After the seminar, you may be asked to answer a few voluntary questionnaires.
*We do not accept applications from competitors or partner companies.
*Applications from free addresses will not be accepted.
*You are free to join or leave this webinar in the middle.
Speaker profile
Mr. Manabu Senba
Septeni Japan Co., Ltd.
performance lead
Joined in 2017 and worked as an operation consultant in the App area. Since 2019, he has been in charge of media in the social domain such as Twitter and TikTok, negotiating with media companies and platformers, and planning and implementing measures to optimize media utilization. Currently, based on solutions across media and knowledge and information in media, he is responsible for client company support and sales support such as media plan formulation and policy promotion.
Chihiro Nagata
Septeni Japan Co., Ltd.
media planner
Joined mid-career in 2021 and assigned to the Integrated Planning Department of the Marketing Strategy Division. In solving problems, while in charge of customer communication, he is in charge of planning a wide range of measures such as human resources, applications, and women’s products. He specializes in media planning that utilizes connected TVs.
Mr. Yuya Ito
TVer Co., Ltd.
Advertisement Business Headquarters 2nd Sales Department
Service Business Headquarters
content task
senior account executive
In February 2021, he was seconded to TVer Co., Ltd. Engaged in advertising sales such as planning and proposal work for advertisers and advertising companies as a public relations officer in the advertising business headquarters. At TV Tokyo Co., Ltd., where he was seconded, he was involved in sales activities such as event sponsorship, sales of digital advertisements, and planning of sales planning content, focusing on TV time commercial proposals for nationwide networks and the Kanto area.
