Teresi starts placing company advertisements on golf carts! ｜ Press release from Telesee Co., Ltd.

A group company of CARTA HOLDINGS Co., Ltd., jointly with Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Norihiro Kuraya) https://telecy.tv/ ), Telesee Co., Ltd. (Shibuya-ku, Tokyo, CEO: Takeshi Doi) will become Technocraft Co., Ltd. (Niigata City, Niigata Prefecture, Niigata City, Niigata Prefecture, Representative Director: Masanori Tsugasaka) and IRIS Co., Ltd. (Minato-ku, Tokyo, Representative Directors: Takuya Mai, Daisuke Uki), which has the operational know-how of Japan’s largest (* 2) taxi signage media “Tokyo Prime” We have started posting our own advertisements on the jointly developed golf cart signage media “Golfcart Vision powered by Tokyo Prime”.

In the advertisement, Ms. Minami Fukuoka appears and publishes the “Would you like to start a TV commercial?”

■Overview of “Golf Cart Signage Advertisement”
・ Posting start date: September 1, 2022 (Thursday) ~
・Location: Golf carts equipped with “Golfcart Vision powered by Tokyo Prime”
・Broadcast content: “Would you like to see a TV commercial for the first time?”

■About “Golfcart Vision powered by Tokyo Prime”
“Golfcart Vision powered by Tokyo Prime” is a joint venture with Technocraft Co., Ltd., which has the No. 1 market share (*1) for golf cart navigation systems in Japan, and a company that has the operational know-how of “Tokyo Prime,” Japan’s largest (*2) taxi signage media. This is a completely new media created in collaboration with IRIS for the purpose of improving the value of the golf cart travel experience, which is said to occupy about 60 to 90 minutes of playing time, and monetizing advertising.
[Number of golf courses installed]
・Sanbu Green Country Club (Chiba Prefecture, 45 vehicles)
・Narita Hills Country Club (Chiba Prefecture, 48 vehicles)
・Royal Meadow Golf Club (Tochigi Prefecture, 50 cars)
・Fuji Kagozaka 36 Golf Club (Shizuoka / Gotemba / 100 cars)

■ “IRIS Co., Ltd.”https://www.tokyo-prime.jp/company/)about
IRIS Co., Ltd. was established in June 2016 as a joint venture between Mobility Technologies Co., Ltd. (formerly JapanTaxi Co., Ltd.) and FreakOut Holdings Co., Ltd. Operates taxi signage media “Tokyo Prime”, a new generation digital signage. From January 27, 2022, we will start the “digital signage OEM business” to deploy the system development and terminal supply know-how cultivated through the business operation of the taxi signage “Tokyo Prime” to mobility-related companies.

■ “TELECY” ( https://telecy.tv/ )about
“Telesee” is an operation-type TV commercial platform that allows you to easily publish TV commercials from a minimum of 1 million yen, and you can turn the PDCA cycle while confirming the effect. In addition to making full use of Dentsu’s assets related to Japan’s largest TV commercials, we will use the technological capabilities of CARTA HOLDINGS to achieve high-precision simulation, optimization, and reporting. Using our unique reporting tool “Telesee Analytics”, we can get a grasp of the delivery performance as early as the day after the ad is posted. It is also possible to perform tuning while comparing with simulation data, and to achieve further optimization. In recent years, awareness of privacy protection has increased both in Japan and overseas, including third-party cookie regulations, and measures have been strengthened. , the effect can be measured. In addition to TV commercials, we also handle a large number of taxi commercials, elevator commercials, and other offline ads. We provide total support.

・Main features of Telesee
1) TV commercials can be placed from a minimum of 1 million yen
2) Visualize the effect with the same indicators as online advertising with telesee analytics
3) One-stop support from planning to commercial production and effect measurement, even for first-time commercials
4) Handling taxi commercials, elevator commercials, and many other offline advertisements

*1 Based on a comparison of the number of technocraft golf cart navigators installed and the number of golf courses installed by other companies
*2 Based on the comparison of the number of units described in the media materials of taxi signage media companies
(As of September 2022, respectively)

[Telesee Co., Ltd.]https://corp.telecy.tv/company/
Representative Director and CEO: Takeshi Doi
Directors: Tomohiro Kawase, Shotaro Yoshihama, Yosuke Murai, Masashi Nishizono, Daisuke Fukuoka
Location: Shibuya Solasta 15F, 1-21-1 Dogenzaka, Shibuya-ku, Tokyo
Established: January 4, 2021
Capital (including capital reserve): 99 million yen
Business: Planning, development and operation of TV commercial distribution platform / Taxi marketing business / Digital marketing business