The amazingness of the late Eiko Ishioka, who colored the history of Japanese advertising. A special exhibition starting from the 27th at the Ibaraki Museum of Modern Art: Tokyo Shimbun TOKYO Web

PARCO advertising poster with an eye-catching design and catchphrase = both in Mito City

A special exhibition titled “Eiko Ishioka I Design'' (sponsored by the Tokyo Shimbun Mito Bureau and others) will open on the 27th at the Prefectural Museum of Modern Art in Mito City, introducing Eiko Ishioka, who was internationally active as a designer and art director and passed away in 2012. . Until July 7th.

Approximately 500 items, including posters, commercial videos, and record jackets, will be on display, mainly from the early works of the Tokyo-based artist. Shiseido's advertising poster featuring Minari Maeda, who was an unknown high school student, gives an impression of her strength with Maeda's facial expressions as she stares straight ahead. Koichi Kawajiri, the editor who supervised the exhibition, said, “This is a work that will go down in the history of Japanese advertising by creating a new image of a woman who expresses her own will.''

A work that expresses the design of cutting soap with a knife from a perspective directly above.

What Mr. Kawajiri describes as “substantial debut work'' is an advertisement with a knife-cut design to express the high quality of the soap. Mr. Kawajiri notes that the work is expressed from a perspective directly above him, and says, “It shows (Mr. Ishioka's) temperament and sense of taking on challenges head-on.''

Also on display are a series of PARCO advertising posters with exciting designs and catchphrases that catch the eye. A number of panels introducing Mr. Ishioka's words will also be displayed, giving a glimpse into his attitude toward work and values.

Gallery talks by curators are scheduled from 2:00pm to 3:00pm on May 25th and June 16th (no registration required). Closed on Mondays (open on the 29th and May 6th) and May 7th. 1,000 yen for adults, 730 yen for university and high school students, 370 yen for elementary and junior high school students. (Shuhei Sano)