The first FRaU S-TRIP project, “FRaU S-TRIP Sustainability Learning Trip to ‘Tokushima'” won the Japan Magazine Advertising Award “Advertising Award Steering Committee Special Award Silver Award”

[Kodansha Co., Ltd.]

FRaU S-TRIP project (“S” stands for SDGs, or SUSTAINABLE) promoted by “FRaU” (Kodansha Co., Ltd.[Headquarters: Bunkyo-ku, Tokyo]), the only women’s magazine in Japan that continues to feature the SDGs in its entirety. ), “FRaU S-TRIP: A trip to ‘Tokushima’ to learn about sustainability” has been awarded the “Advertising Award Steering Committee Special Award” at the Japan Magazine Advertising Awards (hereinafter referred to as the “Advertising Awards”) sponsored by the Japan Magazine Advertising Association. won the Silver Award.

This project was realized by forming a team with Tokushima Prefecture and 13 companies related to Tokushima Prefecture with the cooperation of Asahi Advertising Co., Ltd. (Headquarters: Chuo-ku, Tokyo). It introduces the sustainable efforts of Tokushima Prefecture, which is the city of Tokushima, and attractive spots that you should definitely visit. By learning about Tokushima Prefecture’s various initiatives, understanding the characteristics of the people of Tokushima and the feelings of the local government, and incorporating the essence of these, readers’ journeys will be richer and more fruitful. In this advertisement award, the high degree of planning such as three-dimensional and multi-faceted development was evaluated, and it was awarded. Tokushima Prefecture, which played a central role in this project, will receive this award on behalf of the project.

Japan Magazine Advertising Association Japan Magazine Advertising Awards

The Japan Magazine Advertising Association aims to improve the quality of magazine advertisements, enhance their role as social life information, and contribute to the development of all fields such as industry, economy, and society in Japan. It is operated by 66 publishers and 71 advertising companies (as of April 5, 2022).

The Japan Magazine Advertising Awards, supported by the Ministry of Economy, Trade and Industry, are awarded to works related to magazine advertisements. This is the 64th advertising award held to contribute to the development of industry, economy, society and culture. Among them, the “Advertising Award Steering Committee Special Award” is awarded based on the consensus of the Steering Committee for advertising works with particularly high planning, such as three-dimensional and multifaceted development.

About the efforts of Tokushima Prefecture, an advanced prefecture for SDGs

In Tokushima Prefecture, there is a culture of “pilgrimage” and “entertainment” of Shikoku 88 sacred sites, and the prefectural character of “accepting” various people from outside and the development of optical broadband environment throughout the prefecture. implementation of cutting-edge technology that promotes diversity, realization of “Diversity Tokushima”, development of “a new dimension of consumer administration and consumer education” such as the promotion of ethical consumption, promotion of the “hydrogen grid concept”, We are promoting the “Tokushima version of SDGs” ahead of the rest of the country, such as the development of GX based on the “Carbon Roadmap”.

Furthermore, on September 7, 2022, we established the “Tokushima SDGs Platform”, a public-private partnership organization that aims to strengthen cooperation and build partnerships with all entities, including prefectural citizens, companies, and organizations, working on the SDGs. In addition to further accelerating the efforts of , we will disseminate SDGs actions that lead all of Japan in all Tokushima.

About FRaU SDGs and “FRaU S-TRIP Sustainability Learning Trip to Tokushima”

“FRaU” is a one-theme magazine launched in 1991. On December 12, 2018, the world’s first sex magazine published a special issue on the SDGs, which became a hot topic. After that, we continued to publish a whole SDGs issue, such as “FRaU SDGs Issue”, which deals with 17 themes in general, and “FRaU SDGsMOOK”, which deals with marine plastics and food loss. , About the Climate Crisis”.

In 2021, we launched the “FRaU S-TRIP” series (“S” stands for SDGs, or SUSTAINABLE) with the theme of “sustainable travel” as a spin-off. The first, “FRaU S-TRIP Tokushima,” was published in October 2021, and the second, “FRaU S-TRIP: National Parks of Japan,” was published in March 2022. In the future, we plan to publish “S-TRIP” set in various parts of Japan and around the world, and we will continue to support sustainable living by expanding the range.

This time, in the “FRaU S-TRIP trip to ‘Tokushima’ learning about sustainability” that won this advertising award, ‘To the town of Ellie Rose and ‘Zero Waste” ‘People who connect Kamiyama’ ‘Creating the future’ ‘Awa’ Women”, “The Awa Odori that weaves bonds”, “Local creators’ ‘shipping base’”, etc., and the wide and major composition unique to a national magazine and the detailed coverage of a women’s magazine carefully introduced the charm of Tokushima. .

About Asahi Advertising’s SDGs initiatives

Based on our purpose of “Creating a future where happiness circulates through communication science,” we pursue the improvement of corporate value by continuously creating social and economic value. In business activities, we actively support public relations and marketing activities of companies and local governments through sustainability-related services such as SDGs.

Latest issue of FRaU

The 5th SDGs MOOK features the “Climate Crisis”. In recent years, many people have become familiar with the changes in the earth, such as floods caused by frequent heavy rains, forest fires, and hot days. This issue is titled “Let’s talk about the climate crisis.” Beginning with a Q&A for correctly understanding global warming, which is the cause of the climate crisis, we carefully convey “What is a decarbonized society?” It also introduces activities to solve the climate crisis from the perspectives of eliminating food loss, agriculture, livestock, and science. I finished it in a book that makes me want to take some action for the earth from now on.

Company press release details
(2022/09/23-16:40)