The number of orders for Japanese cross-border products increased by about 10 times at Shopee Double Eleven | EC Mikata news article
Shoppy Japan Co., Ltd. (hereinafter referred to as Shoppy Japan), the Japanese subsidiary of Shopee, the largest e-commerce platform in Southeast Asia and Taiwan, said that the number of orders from Japanese cross-border sellers during the 11.11 Big Sale was higher than the average for the normal season. It has been announced that it has increased by about 10 times.
Increasing recognition and increasing demand for Japanese products
Japan’s cross-border e-commerce market continues to grow, and Shopee’s 11.11 Big Sale saw the success of Japanese cross-border sellers.
It is known that half of the customers who purchased cross-border products in Japan this time were purchasing cross-border products in Japan for the first time. This will prove that Japan cross-border sellers and Japan cross-border products are gaining recognition and increasing demand in Southeast Asia and Taiwan.
In Southeast Asia and Taiwan, the demand for Japanese cross-border products in the categories of “Healthcare/Cosmetics,” “Home/Living,” and “Foods” has risen, and some sellers have increased their sales by about 16 times.
In Singapore, beauty products such as “Junmi Momoko” and “Kaminowa” medicated hair restorer dominated the market, and sales of souvenir products such as “Shiroi Koibito” also increased due to the relaxation of border measures. In Taiwan, sales of home appliances such as hair dryers and clothes dryers, in addition to beauty products and food products, also surged.
Leverage Shopee Marketing Solutions
Shoppy Japan commented on the results as follows.
“During the campaign period, Shopee was able to record more than 1.5 billion views of Shopee Live in Southeast Asia and Taiwan, providing a highly interactive shopping experience. Numerous Japanese cross-border sellers are also offering interactive shopping to users. To provide the experience, we leveraged Shopee marketing solutions such as keyword advertising, and achieved results, resulting in nearly three times more sales for cross-border sellers in Japan compared to the average average. With this year’s 11.11 sale, Shopee Japan is very pleased to have provided an opportunity for Japanese cross-border sellers to increase their sales.We hope that more Japanese sellers will be able to connect with consumers in Southeast Asia and Taiwan in the future. We will continue to provide excellent support.”
The so-called “Double Eleven” campaign held on November 11th every year attracts a lot of attention, but it is surprising that Japanese products have grown about 10 times compared to the average during normal times like this time. This is the expected result. The growth of souvenirs such as “Shiroi Koibito” is also noteworthy, and it is expected that there will be a sharp increase in the number of tourists visiting Japan in the future.
reporter profile
Mikata editorial department of EC
Mikata editorial department of EC.
Let the typing sound resound in the wonderful J-POP flowing office.
A place where enthusiastic writers and reporters who spare no effort and study to contribute to the EC industry gather.
