“Twitter does not obey advertisers” Mask declares | Forbes JAPAN Official Site (Forbes Japan)
Speaking at Possible, an advertising industry conference in Miami, Musk told NBCUniversal’s head of advertising, Linda Yaccarino, that Twitter was ready to listen to advertisers, but that “free speech is paramount. ‘ said The Wall Street Journal (WSJ).
Musk said it’s fine for advertisers to want their ads “to appear in certain places and not others.” However, he insisted he was prepared to lose sales and would not comply with advertisers’ demands for “what Twitter does.”
Musk said he was trying to strike a “sensible middle ground” between the needs of brands and the purpose of delivering “the voice of the masses.”
Asked about hate speech, Musk also reiterated his earlier assertion that Twitter offers free speech and not “free reach (for advertisers).”
Musk said the policy applies to him as well, although previous reports suggest that Musk gave all posts on his account special reach-up.
of the maskAttendance at the Possible conference has long been controversial. New media outlet Semafor reported that executives at major companies such as Colgate and McDonald’s had expressed concern over Musk’s “racist rhetoric.”
“As a black woman myself, I can’t ignore the impact of this hate speech,” Colgate vice president Diana Haussling said. McDonald’s head of public relations Tariq Hassan also expressed dissatisfaction with Musk’s “trying to advance his cause by pretending to be a free speech advocate”, arguing that he perpetuated racism and “directly claimed to pose a threat.
In response, Twitter marketing chief Chris Riedy reportedly suggested that Musk meet with brand officials during the conference.
In an interview earlier this month, Musk said the company’s bottom line is now “almost breaking even” as advertisers who abandoned Twitter after last year’s acquisition have finally returned.claimWas.
But a report released last month by Vox found that more than half of Twitter’s top 1,000 advertisers before Musk acquired it no longer advertised on Twitter. Twitter’s December revenue and profits were down 40% from a year earlier, according to the WSJ.
