Twitter lifts the ban on cannabis advertisements in the United States First major SNS | Forbes JAPAN Official Site (Forbes Japan)
In the United States, while the federal government has outlawed cannabis,majority of statesSome cannabis products are legally sold in There are 37 states that allow medical marijuana and 21 states that allow recreational marijuana use. Cannabis companies have been largely barred from social media advertising despite adhering to state laws.
Cannabis-related conversations seem particularly active on Twitter. It is estimated that there were more than 20 million cannabis-related tweets last year alone. The policy change could draw even more cannabis companies and consumers to Twitter, as cannabis ads cannot run on other major social networks. Cannabis-related content is still banned on popular social networks like Instagram, Facebook and TikTok.
Cannabis industry insiders welcomed Twitter’s announcement.cannabis drink brandsCann“This is a welcome moment for the industry at long last,” said Ashley Fields, senior vice president of marketing and communications at (Kang).
Cannabis Media Council“More advertising channels are good for our industry and open up new avenues for cannabis and cannabinoid companies to reach enthusiasts and grow,” said Amy Denneson of . Allowing cannabis advertising is also a good business decision: “It has proven to be a significant source of revenue for Twitter, and cannabis companies are ready to invest in other mainstream media and platforms that rely on advertising revenue.” We believe we can show that there is something there and that it should be treated like any other adult consumer goods brand.”
Of course, the new rules don’t allow all cannabis marketing latitude, and there are some restrictions. For example, only licensed, legal brands can apply to run ads, which must first be approved by Twitter. Advertisements must also target only the territories where the brand is licensed and must not depict cannabis use, promote to minors, or claim health benefits. Can not.The full text of Twitter’s new policy isherePublished in.
