Twitter starts distributing advertising revenue, totaling $ 5 million for the first time | Forbes JAPAN Official Site (Forbes Japan)

On July 13, Twitter finally began its long-planned ad revenue split for creators with high follower counts. Some users have reported receiving rewards in excess of $37,000.

The rewards will be paid for ads inserted into Twitter reply threads, and Elon Musk said the first payout will be cumulative since the program was announced in February.

Creators eligible for advertising revenue must subscribe to Twitter Blue, have a Stripe account for payment, and have more than 5 million post impressions in the past three months. Desired.

Musk said last month that the initial payments would total $5 million. Billy Marcus, co-founder of the cryptocurrency Dogecoin, announced on the 13th that he received a payment of $37,050.

Twitter sent an email to some users on the 13th, saying it will pay out eligible creators within the next three days.

It’s not yet clear how the payout will be calculated or how it will be split, but conservative YouTuber Benny Johnson, who earned nearly $10,000 in compensation, had 433 million impressions in the past 28 days. It discloses that

Twitter’s ad revenue split comes as the company faces competition from rival Threads. Meta-launched Threads surpassed 100 million subscribers earlier this week, making it the fastest-growing app in history.

Twitter claims the app is a Twitter ripoff and is suing Meta for stealing trade secrets and intellectual property.Intimidationbottom. Twitter has been struggling with advertising, with advertising sales in the U.S. falling 59% to $88 million in April, according to internal documents obtained by The New York Times.

(forbes.com original)