UNICORN Begins Collaboration with Index Exchange for Programmatic Trading[ニュース] -Exchangewire Japan

* After finishing the first interview at Jubei in Ebisu.Left: Mr. Haruyo Kagawa, Right: Mr. Sho Yamada

UNICORN, a subsidiary of Adways, has launched a programmatic partnership with Index Exchange, one of the world’s largest independent ad exchanges, to strengthen its mobile ad delivery.

Through this collaboration, advertisers using UNICORN will be able to purchase advertising slots from publishers that have introduced Index Exchange through programmatic transactions. Through this initiative, UNICORN and Index Exchange will achieve advertiser brand recognition, user acquisition, and higher advertising cost effectiveness.

Index Exchange’s exchange platform features transaction-level reporting across all channels and formats, industry-leading transparency through partnerships with industry-leading protection vendors, and security features.
It also uses machine learning to accelerate the industry’s biggest technical challenge: optimizing and curating the tens of billions of bid requests sent to DSPs every day.

Regarding this partnership, the representatives of both companies commented as follows.

Haruyo Kagawa, Managing Director of Index Exchange Japan

“We are honored that our company has been selected as a new SSP partner to support the SPO measures promoted by UNICORN. We have accumulated solutions and know-how to address issues, and we would like to deepen our partnership so that these will help UNICORN’s business expansion and success.”

Mr. Sho Yamada, President of UNICORN Co., Ltd.

“UNICORN is connected to many SSPs both in Japan and overseas in order to maximize the opportunity for advertisement display, which is a point of contact with users.
We are very pleased to have formed a partnership with Index Exchange, which is working to increase the transparency of traffic globally and improve its value.
The advertising industry is still facing many issues, but through this partnership, we will do our best to promote solutions not only for the two companies but also for the entire advertising industry. ”