Vpon JAPAN collaborates with Omo Channel Inbound, Japan’s largest travel inbound PR media, to launch an inbound advertising effectiveness visualization service | Press release from Vpon JAPAN Co., Ltd.
Vpon JAPAN Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Yoshitaka Shinohara; hereinafter referred to as Vpon JAPAN) delivers the charms of Japan to the world through the power of data and digital. ABC Frontier Co., Ltd. (Headquarters: Minato-ku, Tokyo; In collaboration with the business hotel guest room TV commercial “Omo Channel Inbound” developed by Representative Director and President: Toshikazu Goto (hereinafter referred to as ABC Frontier), we have launched an inbound advertising effectiveness visualization service from October 7, 2024 (Monday). We would like to inform you that.
【overview】
Vpon JAPAN will develop new services by utilizing advertising solutions for foreigners visiting Japan and stay/movement analysis services. This service estimates the movement data of foreign visitors to Japan after coming into contact with advertisements on “Omo Channel Inbound”, making it possible to verify the effectiveness of advertisements.
The main feature is a comparative analysis of movement data of guests staying at hotels that distribute “Omo Channel Inbound” and other foreign visitors to Japan in the same area. This makes it possible to visualize the effectiveness of offline advertising such as hotel room TV commercials.
This service will first be offered to local governments conducting inbound promotion, and will support the planning and execution of effective inbound strategies. This innovative approach will enable local governments to better understand the behavior of foreign visitors to Japan and develop targeted promotional measures.
About Vpon JAPAN
Vpon JAPAN’s mission is to “deliver the charms of Japan to the world through the power of data and digital,” and by providing unique AI technology and data solutions, we support the public and private sectors in transmitting the soft power of Japan and overseas and contributing to the economy. Cool Japan DX Company.
【Company Profile】
– Company name: Vpon JAPAN Co., Ltd.
– Head office location: JR Shinjuku Miraina Tower 18F, 4-1-6 Shinjuku, Shinjuku-ku, Tokyo
– Representative Director and President: Yoshitaka Shinohara
– Business details: Big data analysis business using unique AI technology, smartphone advertising platform business, inbound/outbound marketing support business, DMP construction business, Cool Japan DX Summit management office
– Established: June 2014
– Website:https://www.vpon.com/jp/
– Contact person for inquiries regarding this matter: Fukuda
About “Omo Channel Inbound”
“Omo Channel Inbound” is a video advertising media that utilizes in-room TV monitors at business hotels. It is possible to read the passport information that foreign visitors to Japan submit when checking in to a hotel, and to distribute the language and video according to their nationality. When you insert your card key when entering the room, the lights will turn on automatically, the TV will automatically turn on, and a commercial video with audio will be broadcast. Currently, it has been installed in 48,579 APA hotel rooms, reaching an average of approximately 550,000 foreign visitors to Japan per month (average for the last 6 months).
【Company Profile】
– Company name: ABC Frontier Co., Ltd.
– Head office location: 18th floor, Nippon Life Hamamatsucho Claire Tower, 2-3-1 Hamamatsucho, Minato-ku, Tokyo
– Representative Director and President: Toshikazu Goto
– Established: April 2016
– Website:https://abc-frontier.co.jp/
◆ Contact information for “Omo Channel” and “Omo Channel Inbound”
For inquiries regarding this initiative, availability, applications, media materials, or any other questions, please contact us below.
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ABC Frontier Co., Ltd.
Main channel person: Kajiwara/Tonegawa
E-mail: omochan@abc-frontier.co.jp
Tel: 03-5472-1494
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