What is the aim of TBS’s participation in the US digital advertising platform “One Platform Global”?[TBS Interview Part 1]| Screens | Reflecting the value of video media
Why “One Platform Global”, a global advertising platform with TBS participation, revalues television[Part 2 of TBS interview]
TV industry journalist Tomoko Hasegawa
TBS Television is embarking on a new challenge with an eye on the global expansion of advertising. TBS TV will participate as the only international launch partner from Japan in the digital advertising platform “One Platform Global”, which is scheduled to start operation from October of this year by NBCUniversal in the United States, and aims to increase competitiveness through global collaboration. This cross-border advertising business…
